At the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kamperman, the chief executive of Community Tennis, stressed that the USTA will “focus on fewer things that will create bigger results, and do them better.” In 2012, he added, that means concentrating on 10 and Under Tennis.

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 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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Tennis Channel and Verizon FiOS TV have reached a new multiyear carriage agreement, it was announced by Patrick Wilson, senior vice president, distribution, Tennis Channel, and Terry Denson, vice president of global content strategy, Verizon.

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Developed by the TIA and USTA, Cardio Tennis rolls out to consumers Down Under in major campaign during the Australian Open.

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As a part of its ongoing effort to help tennis retailers grow their businesses, the Tennis Industry Association is running a limited time/quantity promotion of its retail assessment program, which is completed in conjunction with retail industry consultants Gluskin Townley Group. Twenty-five specialty tennis retailers will have the opportunity to complete the "Survive or Thrive" retail assessment—normally priced at $200—for free prior to March 1.

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