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The TIA's mission is to increase tennis participation through the support of grow the game activities and image campaigns by working closely with the USTA and industry partners.

The TIA's aim is to educate the marketplace, fund research and market intelligence and supply this reliable industry data to our member companies. The TIA is the Information source and clearing house for positive tennis news that we supply to TIA members, tennis publications and to the mainstream media in cooperation with the USTA. The TIA produces more than 70 research reports annually including consumer and trade research and quarterly census reports on tennis product.