One of the TIA's primary functions as the trade association for the sport is to provide our member manufacturers and participating partners with key industry indicators that allow them to keep a pulse on their businesses and the industry.
The TIA tracks wholesale shipments of racquets, balls, and strings through our quarterly Census Reports. The data provided in these Census Reports is collected confidentially by a third party accounting firm and aggregated to provide total industry numbers, allowing manufacturers to calculate their market share of the wholesale tennis equipment industry.
In addition to the census reports, the TIA produces a Specialty Store Retail Audit, a POS Monitoring report of equipment sales at pro/specialty retail shops in the United States. Monthly racquet summary reports showing average price points, top selling models, etc. are also available to participating partners.
Each year the TIA surveys more than 30,000 individuals to create several consumer reports that highlight consumer buying habits, brand preferences, and brand awareness. Learn more about the different research reports available to manufactureres by clicking the buttons below.