The Tennis Industry Association plans to release in April the second edition of a newly developed report, designed to “help narrate the story of the tennis industry,” says TIA Executive Director Jolyn de Boer.
The “State of the Industry” will synthesize data from the past year that the TIA has collected through various surveys and research studies into an easy-to-read report. “The State of the Industry report will take a top-level view of a variety of trends and segments in the industry and weave it into a comprehensive ‘story’ that will show how interconnected this industry is,” de Boer says.
The State of the Industry report will analyze the tennis industry via four hierarchal segments:
- The Economy and Tennis—This section will include trends in the Dow Jones Industrial Average and the Consumer Confidence Index and compare those to overall trends in the tennis economy with the newly developed TIA Economic Index, which values the worth of the tennis industry to the overall U.S. economy.
- Demand—This section will highlight participation trends as well as playing habits of the industry’s key revenue driver, frequent players. Additionally, consumer spending habits compared to overall sports equipment spending in the U.S. will be analyzed. The section also will include frequent player spending breakdown on tennis equipment and goals for industry growth.Prizm data, a segmentation system that harnesses the power of both household and geographic level data.will also be included in the demand section of the report.
- Supply—Manufacturers, Retailers, Facilities, Court Contractors, Teaching Pros, Media, and Organizations comprise the supply/service side of the tennis industry. The State of the Industry will highlight trends in wholesale shipments for manufacturers, trends affecting the tennis retail market over the past year, tennis facility performance data attained from the TIA’s Court Activity Monitor, business trends from court contractors, and the current state of the tennis industry from the perspective of teaching professionals.
- Competitive Tennis—This section will highlight competitive tennis at the recreational, collegiate, and professional levels, including participation, attendance, prize money and sponsorship trends.
The TIA’s State of the Industry report is an annual release made available to Industry Level members of the TIA and above. If you would like more information on how to obtain a copy of the report when it is released, contact the TIA at firstname.lastname@example.org or 866- 686-3036.