Throughout the past 12 months, the TIA has continued to take steps to move this industry’s key focus areas forward, laying the groundwork along with the USTA and our partners for various efforts and initiatives that will help provide a sustainable infrastructure to carry our industry well into the future. We realize we still have many challenges, but thanks to the efforts of thousands in this industry, we will continue to take steps toward long-term growth for all stakeholders, and to further unite all of us under one brand—TENNIS.
• TIA releases the “TIA Equipment Index,” a new research measure to trend historical growth of tennis equipment sales.
• The 2012 USTA/TIA Participation study is released, showing a 4% growth in frequent players to 5.3 million players who play 21+ times a year or more, and a 13% growth in youth players between ages 6 and 11.
• Year-end numbers for 2012 show that the TIA’s job board, Careers In Tennis, received more than 40,000 job views.
• Greg Mason, VP of Sales & Marketing for HEAD/Penn USA, begins his tenure as new TIA President.
• Year-end 2012 shipment data for Red, Orange and Green tennis balls show 38% growth over 2011.
• Cardio Tennis continues to grow, with more than 1.4 million players in the U.S.
• The TIA Economic Index for 2012 shows a 3% growth in the tennis economy, to $5.57 billion.
• “TIA Retail Tips Booklet” is released, containing a collection of business-related tips for specialty tennis retailers that were published in RSI Magazine.
• Careers In Tennis partners with RSI to announce nominations for RSI’s “30 Under 30.”
• Tim Heckler, USPTA CEO and longtime TIA Board Member, passes away.
• TIA releases the 2012 Dealer Trends Study, highlighting trends in equipment, apparel, and the specialty retail market.
• The 2012 Cost of Doing Business Retailers report is released, outlining macroeconomic trends among tennis retailers.
• Hang tags begin appearing on Youth Tennis equipment at mass merchant and chain retailers, to increase consumer awareness about appropriately sized gear for kids, in an effort coordinated by the TIA, with the USTA and manufacturers.
• At the USTA Annual Meeting in Weston, FL, TIA President Greg Mason and Executive Director Jolyn de Boer deliver a “State of the Industry” presentation. Also, the first of two annual TIA Board Meetings is held.
• The National Academy of Sports Medicine accredits Cardio Tennis, one of the first tennis-oriented programs to receive continuing education accreditation by the NASM, a global leader in delivering evidenced-based certifications and advanced credentials to health and fitness professionals.
• TIA attends and helps promote Tennis Night in America to its provider network of facilities and retailers. TIA meetings in New York City with manufacturers and retailers discuss stimulating growth at retail.
• Mike Ballardie, new CEO of Prince Global Sports, joins the TIA’s Board of Directors.
• TIA offers “Using TIA Research to Help Grow Your Business” webinar for specialty tennis retailers.
• TIA joins in celebrating the USTA’s 10,000th court lined or built for Youth Tennis.
• TIA releases its annual 16-page “State of the Industry,” a synthesis of the 70+ annual reports conducted by the organization.
• The 2013 Physical Activity Council’s “Sports, Fitness, and Recreation Participation” report is released, showing stable numbers in tennis participation and a 2% growth in frequent player play occasions.
• TIA begins to develop a “Tennis Tune-Up” campaign, working with the USRSA and industry manufacturers to create consumer awareness about the importance of racquet restringing.
• The TIA Facility Manager’s Manual is released in a new edition with updated content on best practices and case studies for tennis facility management.
• TRX Cardio Tennis is added to the “menu” of professional education for TRX trainers.
• TIA offers retail webinar “Using ‘Benchmarks’ to Improve your Retail Business.”
• Q1 2013 TIA Census Reports show a 2% decrease in string units shipped, a 1.5% increase in ball units shipped, and a 15% decrease in racquet units shipped over the same period in 2012. Red, Orange and Green ball shipments grew 3.2%.
With unprecedented support from industry stakeholders, PlayTennis.com is THE place for consumers to get into the game, stay in the game, have fun on the court, and get fit and healthy.
• TIA re-launches an all-new PlayTennis.com, making it easier for players to connect with other players, find places to play, programs, teaching pros, and much more.
• With the ITF, the TIA announces plans to develop a Global Tennis Marketplace report, measuring wholesale equipment and participation trends in over 20 countries.
• TIA attends the 2013 PTR International Tennis Symposium on Hilton Head Island, SC., and offers Cardio Tennis and TRX Cardio Tennis morning workouts. Training courses are also held at Aurora, CO, and Acton, MA.
• TIA offers the retail webinar “Creating an Extraordinary Shopping Experience.”
• USTA/ESPN announce deal for ESPN’s exclusive coverage of the US Open and Emirates Airline US Open Series beginning in 2015.
• TIA updates and revises the “Retail Manager’s Manual,” adding a new tips and resources section.
• TIA offers the retail webinar
“How to Put Shoppers in the Comfort Zone.”
• TIA and ITF agree on a plan to increase trade awareness about the replacement cycle of Yellow, Red, Orange and Green tennis balls—every 30 days for Yellow balls, every 90 days for ROG balls.
• TIA Cardio Tennis Manager Michele Krause travels to Belgium to deliver an International Cardio Tennis training course to nearly 50 tennis professionals from Belgium and neighboring countries.
• Q2 TIA Census data shows an increase of 9% in units shipped for the wholesale string market, an increase of 6% in units shipped for tennis balls, and an increase of 16% in wholesale unit shipments of Red, Orange, and Green balls.
• Free marketing material is made available on PlayTennis.com for tennis providers to utilize in driving consumer awareness about the site and their businesses.
• USTA, PTR and USPTA announce a new educational collaboration—a series of courses and workshops that focus on the development of young players.
• PlayTennis.com receives a boost in consumer awareness when VISA promoted the site on its social media platforms to its nearly 10 million fans and followers.
• TIA announces an agreement with Preferred Card Services to offer exclusive pricing discounts to TIA Retail Division members on their credit-card processing fees and services.
• TIA data shows there are over 2,700 Tennis Welcome Centers, 1,800 Cardio Tennis sites, and more than 300,000 registered tennis players in TIA databases.
• TIA holds a “Business of Tennis” media luncheon at New York City’s Bar Americain.
• TIA develops a new SaaS partnership program to provide tennis providers with information on software applications and solutions.
• USTA announces a half-billion-dollar transformation of the USTA Billie Jean King National Tennis Center, which includes a roof over Arthur Ashe Stadium, to be completed by 2018.
• The first annual “TIA State of the Industry” is held at the Grand Hyatt New York with nearly 200 industry executives and leaders in attendance, followed by a TIA Board Meeting.
• During the US Open, the TIA holds meetings in NYC with its Manufacturer’s Panel and Retail Division members to outline areas for growth and cooperation, including the “Tennis Tune-Up” campaign.
• TIA helps promote Nickelodeon’s World Wide Day of Play and USTA Youth Tennis event registration month.
• PlayTennis.com soft-launches a new player-match system to help connect tennis players with each other.
• The TIA and ITF create a Global Tennis Research Partnership to establish participation and market trends on a global basis.
• TIA offers the retail webinar “The Impact Technology Has on Your Current and Future Tennis Customers.”
• Walter Montenegro, Sheldon Westervelt and Howard Gill are inducted into the Tennis Industry Hall of Fame.
• PlayTennis.com holds its first major activation day, with industry businesses and organizations messaging out to their consumers to visit and sign up. The consumer reach was projected at 75 million impressions. Players were also encouraged to sign up for a chance to win one of 100 monthly prizes to be given away through March 2014.
• TIA begins fielding for the 2013 TIA Consumer Reports, which added a new section this year to include information on tennis players’ usage trends for digital devices, social media and web.
• TIA attends the 2013 USPTA World Conference and Expo in Orlando, FL, where Cardio Tennis is on the morning schedule.
• TIA once again partners with American Express as an official partner of Small Business Saturday.
• TIA gives away a hundred prizes donated by industry organizations in the month of September to registered PlayTennis.com users. Prizes included items such as autographed racquets, free subscriptions to Tennis magazine, performance racquets, bags, tennis shoes, apparel and more.
• RSI features a special section in the September/October issue outlining a history of the TIA.
The Tennis Tune-Up campaign is designed to help drive consumers and players to tennis retailers.
• TIA announces plans to hold a “Future of Tennis Summit” in Indian Wells, CA, in March to define pathways to reach the industry’s goal of 10 million frequent players by 2020.
• TIA announces a 2014 Tennis Facility Owners and Managers Conference scheduled for Charleston, SC, in April, which will feature some of the industry’s leading experts in tennis facility operations and management.
• The 2013 TIA Consumer Report on Digital Device, Social Media, and Web Usage trends is released.
• The “Tennis Tune-Up” launches to retailers, providing marketing collateral to use in support of the campaign to get players to restring more often and into retail stores for new equipment.
• PlayTennis.com enhancements include the integration of Facebook Connect, allowing tennis players to easily sign-up and link their Facebook account with their PlayTennis.com account.
• Q3 2013 TIA Census reports show a 22% increase in unit shipments of Red, Orange, and Green balls.
• TIA retail audit reports indicate a 4% growth in racquet dollar sales in the month of August at specialty tennis retailers.
• TIA releases its annual Dealer Trends study.
• CareersInTennis.com surpasses 30,000 job views for the third consecutive year.
• TIA presents a State of the Industry Update at the PTR’s inaugural Directors of Tennis Conference on Hilton Head Island, SC.
• RSI’s November/December issue features its first-ever “30 Under 30,” highlighting 30 young professionals who are positively impacting the tennis industry.
• TIA attends the 2013 USTA Tennis Development Workshop in Denver, CO.
• TIA releases its annual Tennis Consumer Reports, highlighting playing and purchase/consideration trends among frequent players in 2013.
• TIA encourages tennis retailers to take part in American Express’s Small Business Saturday.
• PlayTennis.com enhances the player search function and player dashboard features for a better overall user experience.
• TIA and Sports Marketing Surveys USA complete a Tennis Destination Study for Hilton Head Island, SC, and present the results at a “Tennis Summit” held on HHI for local tennis industry leaders.
• Two new websites, FutureofTennis.com and TheTOMConference.com, are launched by the TIA in support of its upcoming events in March and April.
• TIA announces plans for the 2014 Tennis Show, State of the Industry Meeting, and Tennis Industry Hall of Fame, to be held in conjunction with the Tennis Teachers Conference in New York City.
• TIA develops an industry calendar, which is mailed to more than 4,000 tennis industry businesses and organizations, highlighting upcoming industry events for 2014.
• Representatives from the TIA attend the ITA Coaches Convention in Naples, FL, and the American Sports Builders Association Technical Meeting in San Antonio, TX.
• The Late Season Court Activity Monitor indicates positive net increases in all categories measured.
• TIA and USTA, with their research partners, compile data for the annual participation survey, to be released in early 2014.
The TIA continues to evolve and is more focused than ever on our key initiatives and platforms to support industry growth. We know we still have much work to do as we enter 2014. We look forward to your continued support, which will help put the TIA in an even stronger position to support your efforts as we move forward together.
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