Jeff Williams, the managing partner of the Tennis Media Company, became president of the Tennis Industry Association Jan. 1, taking over from Greg Mason of Head USA Racquet Sports, who was TIA president from 2013.
The 2016 TIA State of the Industry Forum will be March 23 in Miami, in conjunction with the Tennis Owners & Managers (T.O.M.) Conference. The Forum will run from 10 to 11:45 a.m. at the Downtown Miami Hilton on Biscayne Blvd. and is free to the industry to attend, however, space is limited, so registration is required (visit TheTOMConference.com).
Reserve your spot now for the 2016 TIA State of the Industry Forum, which will be held in Miami on March 23, in conjunction with the Tennis Owners & Managers (T.O.M. Conference). The Forum is free to the industry to attend and will run from 10 to 11:45 a.m. in the Symphony Ballroom of the Downtown Miami Hilton on Biscayne Blvd. The event is being held during the Miami Open professional tennis tournament.
Experts from all segments of tennis facility and club management continue to sign-on to present at the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will be March 23-25 in Miami during the Miami Open pro tournament. The event will be held at the Downtown Miami Hilton on Biscayne Blvd.
PlaySight, a tennis video and analytics company, has joined the Tennis Industry Association. As a new Tech Partner of the TIA, PlaySight creates a product that players, facilities, coaches and other groups in tennis can use to enhance and expand the tennis-playing experience.
This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.
FedEx and UPS will be increasing their shipping rates for the new year, which will affect those at the TIA Associate Membership level and above who use the TIA’s PartnerShip shipping program. The UPS rate increase will take effect Dec. 28 and new FedEx rates will be in effect Jan. 4.
The third quarter of 2015 was bumpy for the tennis marketplace overall, with only strings and ROG tennis balls growing in wholesale shipments. Racquet unit shipments continue to lag, although pro/specialty retailers showed minor growth in racquet unit sales. However, there appears to be some early signs of overcoming the rust from issues in the greater shipment environment that nagged the industry in 2014 and continued into 2015.
Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.
The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.