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TIA Mid-Year Update

Two years ago, the State of the Tennis Industry meeting in New York was the start of an examination of the health of our industry. Through subsequent Tennis Summits and Tennis Owners & Managers (T.O.M.) Conferences, the TIA brought the industry together to exchange ideas and open a dialogue on issues and concerns, which continues this year at the TIA Tennis Forum on Aug. 31 in New York City.

Update: Try Tennis Free Brings in New Players

The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at PlayTennis.com and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.

 

    Nearly 2,000 Tennis Facilities Offer ‘Try Tennis Free’ in Nationwide Campaign

    As the tennis-industry-wide “Try Tennis Free” national campaign passes the midpoint in the month of May, nearly 2,000 facilities across the country have signed on to offer free tennis sessions designed to bring non-players and former players into the sport. Consumers, particularly new or returning players, can visit  PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.

    The Pope Talks Tennis at the Vatican; Cardio Tennis Debuts to Coaches in Italy

    During the qualifying tennis tournament for the Italian Open in Rome in early May, the Italian Tennis Federation (FIT) hosted a special session at the Vatican with Pope Francis, who used the encounter to speak about sports and tennis as an “educational experience.” The audience with the Pope was the opening session for the 2nd Annual International Tennis Coaches Symposium.

    Hundreds of Tennis Facilities Join Nationwide ‘Try Tennis Free’ Campaign

    Throughout the month of May, the tennis industry-supported “Try Tennis Free” campaign will bring non-players and former players into the sport at any of at least 1,800 participating facilities nationwide. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.

    Sign Up to Participate in ‘Try Tennis Free’ Campaign

    Throughout the month of May, consumers will be encouraged to get out onto the tennis courts through the “Try Tennis Free” campaign. Managed by the Tennis Industry Association (TIA), Try Tennis Free has the support and partnership of the two main tennis-teaching groups in the U.S.—the Professional Tennis Registry (PTR) and the U.S. Professional Tennis Association (USPTA)—along with the U.S. Tennis Association (USTA), the national governing body of tennis.

    ‘Try Tennis Free’ Campaign Seeks to Grow Participation

    The tennis industry is rallying around a campaign throughout the month of May to get more people playing tennis. The “Try Tennis Free” promotion seeks to have tennis providers and facilities offer a free introductory session, lesson, clinic or other event to help draw consumers into the sport.

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