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'Rally the Family' Tennis Campaign Update

This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.

PHIT America Teams With Tennis Industry to Promote Physical Activity

The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.

PHIT Act Gets Breakthrough Support in Congress

Americans may soon see relief from the increasing costs and expenses to get physically active and healthy, with the announcement from U.S. Senate leaders in support of the PHIT Act, the top legislative priority for PHIT America and the Sports & Fitness Industry Association. Last week, the PHIT Act received the support it needs from four U.S. Senators—two Republicans and two Democrats—who are now committed to supporting the PHIT Act.  

‘Rally the Family’ Campaign Prep Under Way for Spring Consumer Launch

Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.

‘Play Tennis Fast’ Offers Perfect Intro for Adults

One of the programs designed to bring adults into the game—and perfect for the Rally the Family campaign—is Play Tennis Fast (PTF), which is designed as six one-hour "Play To Learn” group socials that use low-compression ROG balls and shorter courts to introduce or welcome back adult players to tennis.

Participate in ‘Small Business Saturday’ And Encourage Consumers to ‘Shop Small’

In support of small businesses throughout the country, the sixth annual Small Business Saturday will be Nov. 28. Founded by American Express® in 2010, Small Business Saturday® is held on the Saturday following Thanksgiving and celebrates the small businesses that help support their neighborhoods and boost the local economy. Tennis shops and facilities are encouraged to sign up for Small Business Saturday by visiting

‘Rally the Family’ Campaign Introduced at TIA Tennis Forum

A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.

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