When the Future of Tennis Summit kicks off in Indian Wells, Calif., on Tuesday, March 11, it will do so with an agenda filled with executives from across a wide variety of tennis industry segments. The two-day Summit has a goal of helping generate ideas and discussions that can put the industry on a pathway to creating more players, more fans, and more consumers of the game.
In March, the USTA and the tennis industry will host USTA Tennis Play Events in celebration of World Tennis Day on March 3. Tennis Play Events are designed to introduce kids to tennis and provide a platform to register children for spring programs. Sports industry studies have shown that an early, positive experience in sports creates a lifelong commitment to an active lifestyle.
Do you have a program that increases sports and fitness participation in your community? Submit your program for consideration and enter the new SGI Get America Moving Challenge contest. To show support for PHIT America, SGI Weekly Intelligence is launching the inaugural Get America Moving Challenge.
In an effort to provide enhanced resources to tournament directors and referees, the USTA has made available “Tournament Data Manager on the Web,” a software application designed to make tournament management easier. Beginning in 2014, all sanctioned tournaments must use the new online version.
To help tennis providers manage and grow their businesses, the Tennis Industry Association is partnering with technology development companies that offer “software as a service” (SaaS). The newest partnership is with Play Your Court, a mobile tennis business that helps make the sport more accessible and convenient to players.
All first, second and third graders at Crozet Elementary School recently received tennis racquets and balls from QuickStart Tennis of Central Virginia, Inc. (QCV) thanks to a generous grant from the Smyth Foundation Fund in the Charlottesville Area Community Foundation.
For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.
Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)
To learn more about industry research and reports available, visit TennisIndustry.org/Research or email firstname.lastname@example.org.
In the recently released US Sports, Fitness, and Recreation Participation Report from the Physical Activity Council (PAC) — a consortium of six sports, recreation, and outdoor trade associations — despite fluctuating participation trends among traditional sports, tennis continues to lead the pack in long-term participation growth, which is up 31% from 2000-2012.
Cardio Tennis participation grew and frequent player play occasions were up nearly 2%, while overall tennis participation remained flat, according to the Physical Activity Council's (PAC) Annual U.S. Participation in Sports, Fitness, and Recreation report. The study, which surveys participation across 125 different sports, fitness and leisure activities, is the nation’s largest report on physical activity. The survey, conducted online with a sample size of more than 40,000, is supported by six sports, fitness, and recreation trade organizations.