According to a new report from the Centers for Disease Control and Prevention, almost 40 percent of American adults and 18.5 percent of adolescents are obese—the highest rates ever recorded for the U.S. Obesity means having a body-mass index of 30 or over, whereas a BMI of between 25 and 29.9 earns the classification of “overweight.”
A recent analysis by Sports Marketing Surveys, USA reveals one of the main reasons so many companies in the U.S. sports and fitness industry are struggling at the cash register. It has to do with how often people are playing sports.
Register now for the fifth annual TOM Conference, which will be April 8-11 at Wild Dunes Resort, Charleston, S.C., targeting tennis owners, managers and industry decision-makers with a focus on innovation, growth and business leadership.
In a study of TV viewership of sports in 10 countries by Ampere Analysis, there is a troublesome trend: 18-24 year olds around the world, especially in the U.S., are not watching sports on TV. In the U.S., the drop is 45% versus the national average. Globally, eight of 10 countries have seen drops. The UK was the closest to the U.S. in the fallout, with a 34% drop. The full report can be found on Business Insider.
The 10th Annual Tennis Industry Association (TIA) Tennis Forum was held in New York City on Aug. 28, the first day of play at the US Open, and the audience of nearly 300 tennis industry leaders heard the latest news about the state of the tennis industry, updates on grow-the-game initiatives, and business insights, along with a spotlight on tennis innovation.
The 10th Annual Tennis Industry Association (TIA) Tennis Forum will be on Monday, Aug. 28, at the Intercontinental New York Barclay Hotel. The Forum will include the latest news about the state of the tennis industry, updates on grow-the-game initiatives, business insights and a spotlight on innovation.
The 10th Annual Tennis Industry Association (TIA) Tennis Forum on Monday, Aug. 28, will be at a new hotel this year: the Intercontinental New York Barclay at Lexington Avenue and 49th Street. The Forum, and subsequent sessions for the Future of Tennis & Tech event on Monday afternoon and Tuesday morning, will be in the Grand Ballroom at the Intercontinental. Visit TennisIndustry.org.
The 10th Annual Tennis Industry Association (TIA) Tennis Forum will be held in New York City on Monday, Aug. 28, the first day of play at the US Open. The Forum will include industry executives who will present the latest news about the state of the tennis industry, ITF and USTA updates, business insights and a spotlight on innovation. Visit TennisIndustry.org.
The TIA’s newest research publication, the 20-page “Industry Insider” is now available at the TIA Supporting Member level and above. The Industry Insider gives an overview of the state of the tennis industry and outlines key research and trends to help tennis businesses of all types.
More and more Americans are choosing Cardio Tennis, a high-energy group fitness workout that combines the best features of tennis with cardiovascular exercise, as their means to get healthy and fit. In the latest national survey of 118 sports and activities, Cardio Tennis was ranked No. 1 in year-over-year growth in terms of participation.