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PHIT America Teams With Tennis Industry to Promote Physical Activity

The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.

‘Play Tennis Fast’ Offers Perfect Intro for Adults

One of the programs designed to bring adults into the game—and perfect for the Rally the Family campaign—is Play Tennis Fast (PTF), which is designed as six one-hour "Play To Learn” group socials that use low-compression ROG balls and shorter courts to introduce or welcome back adult players to tennis.

Update: Try Tennis Free Brings in New Players

The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.


    TIA’s Comprehensive Business Directory Covers Industry Products, Services and More

    The Tennis Industry Association has recently updated its comprehensive online industry resource, the TIA Business Directory, designed to help quickly locate products, services, and information that tennis industry professionals and tennis players seek. The TIA Business Directory lists more than 10,000 tennis industry businesses. It can be accessed at by clicking on “Directory.”

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