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‘Rally the Family’ Campaign Prep Under Way for Spring Consumer Launch

Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.

2016 T.O.M. Conference Topics Focus on Growing Profits

The agenda for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will take place March 23-25 in Miami, includes topics focused on growing revenue for clubs and facilities. The third annual T.O.M. Conference, presented by the TIA, will bring together industry leaders and top experts in the field of facility operations and management. The event will include a separate session on the State of the Tennis Industry.

Register Your September Play Event at

Tennis providers can use the power of Nickelodeon, the No. 1 media brand for kids and parents, to help grow their youth tennis programs in September. The USTA’s partnership with Nickelodeon means the media giant is helping to drive traffic to, where parents and kids can find programs and places to play tennis.

TIA & NSSA Offer Second Annual ‘Tennis Media Award’

The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story  judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.

For 10U Tennis Providers, the Formula for Success is Simple

Tennis director and former club owner Rick Vetter says it’s not rocket science: Fewer Courts + More Players = More Income. How do you put this formula into practice at your tennis facility? One of the most reliable answers is with 10 and Under Tennis, which brings more kids onto the court at one time. But there’s a bonus, adds Vetter: 10 and Under Tennis also helps you build your base of players for the future.

SmashZone Mobile Tour Hits the Road for Youth Tennis

The United States Tennis Association (USTA)  announced the return of its SmashZone Mobile Tour, which will hit the road for a 22-city tour to introduce youth tennis to kids and parents across the country. SmashZone began as the premier fan interactive attraction at the US Open before being showcased across the country. Since its inception in 2011, SmashZone has attracted more than 2 million people to its tennis courts.

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