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Tennis Participation and ‘Play Occasions’ Increase in the U.S in 2015

The number of people playing tennis in the U.S. and the number of tennis “play occasions” increased in 2015, according to the latest figures released by the Tennis Industry Association (TIA) and U.S. Tennis Association (USTA), which were part of the Physical Activity Council (PAC) Annual Participation Study.

POP Tennis Demos Continue to Drive Interest

POP Tennis, which recently adopted play on 36-foot and 60-foot courts using Red, Orange, and Green tennis balls, was demonstrated on-court at the PTR Symposium in February in Hilton Head. The sport will be demonstrated during the Tennis Owners & Managers Conference in Miami March 23-25, and in April, four Chicago-area Midtown clubs will hold POP Tennis pilot programs.

POP Tennis to Adopt 36- & 60-Foot Courts, Lower Pressure Balls

The tennis industry has promoted play on shorter 36-foot and 60-foot tennis courts for a number of years to help players of all ages get active, have fun and learn the game more easily. Now, the game of tennis played on 36- and 60-foot courts gets a major boost through the U.S. POP Tennis Association.

Join the ‘Rally the Family’ Campaign Now!

Tennis providers should sign up now at RallyTheFamily.com to participate in the industry-wide “Rally the Family” campaign to increase tennis activity and interest in the sport—and to take advantage of free promotional and marketing material, including downloadable guides, drills, teaching models and more.

Tennis Providers: Get Involved Now for ‘Rally the Family’

Tennis providers can sign up now at RallyTheFamily.com to participate in the industry-wide “Rally the Family” campaign to increase tennis activity and interest in the sport. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green balls, shorter courts, shorter racquets and modified scoring.

‘Rally the Family’ Campaign Prep Under Way for Spring Consumer Launch

Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.

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2016 T.O.M. Conference Topics Focus on Growing Profits

The agenda for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will take place March 23-25 in Miami, includes topics focused on growing revenue for clubs and facilities. The third annual T.O.M. Conference, presented by the TIA, will bring together industry leaders and top experts in the field of facility operations and management. The event will include a separate session on the State of the Tennis Industry.

Register Your September Play Event at YouthTennis.com

Tennis providers can use the power of Nickelodeon, the No. 1 media brand for kids and parents, to help grow their youth tennis programs in September. The USTA’s partnership with Nickelodeon means the media giant is helping to drive traffic to YouthTennis.com, where parents and kids can find programs and places to play tennis.

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