Tennis Channel’s French Open coverage set new ratings highs for the network, both in average and single-day tune in. The channel’s live tournament coverage saw an average 0.72 household coverage-area rating, up 33 percent vs. 2014’s 0.54 average. The average 175,000 households in Nielsen metered markets across two weeks was the highest in Tennis Channel’s history in Paris.
The eighth annual TIA Tennis Forum will be Monday, Aug. 31, on the Ballroom level of the Grand Hyatt New York City, right before play begins at the 2015 US Open. Free to attend, the Forum will present the latest news about the state of the tennis industry, including participation, equipment sales data, grassroots initiatives, Youth Tennis, updates from the USTA, and more. Plus, in a ceremony at the conclusion of the Forum, Peter Burwash will become the 10th inductee into the Tennis Industry Hall of Fame.
The Tennis Industry Association has recently updated its comprehensive online industry resource, the TIA Business Directory, designed to help quickly locate products, services, and information that tennis industry professionals and tennis players seek. The TIA Business Directory lists more than 10,000 tennis industry businesses. It can be accessed at TennisIndustry.org by clicking on “Directory.”
Tennis Channel brings you the best of the French Open with multiple ways to watch. Tune in to Tennis Channel (check your TV provider) and download the Tennis Channel Everywhere mobile app (iTunes or Google Play). Starting with Opening Day Sunday, May 24, through the men’s semifinal round Friday, June 5, the network will offer 12 days of live coverage at the 2015 French Open, followed by same-day encore matches during championship weekend.
Throughout the month of May, consumers will be encouraged to get out onto the tennis courts through the “Try Tennis Free” campaign. Managed by the Tennis Industry Association (TIA), Try Tennis Free has the support and partnership of the two main tennis-teaching groups in the U.S.—the Professional Tennis Registry (PTR) and the U.S. Professional Tennis Association (USPTA)—along with the U.S. Tennis Association (USTA), the national governing body of tennis.
The tennis industry is rallying around a campaign throughout the month of May to get more people playing tennis. The “Try Tennis Free” promotion seeks to have tennis providers and facilities offer a free introductory session, lesson, clinic or other event to help draw consumers into the sport.
Scott Fowler, a sports columnist for The Charlotte Observer, is the winner of the 2015 Tennis Media Award, presented by the Tennis Industry Association (TIA) in conjunction with the National Sportscasters and Sportswriters Association (NSSA). Fowler will be recognized at the NSSA’s 56th annual NSSA Awards Weekend in Salisbury, N.C., June 6-8.
Mark your calendars now for the 8th Annual TIA Tennis Forum, which will be on Monday morning, Aug. 31, on the Ballroom Level of the Grand Hyatt New York, right before play begins at the 2015 US Open.
The Tennis Industry Association (TIA) and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member June 6-8 at the 56th annual NSSA Awards Weekend in Salisbury, N.C.
A high-powered lineup of tennis, sports and business executives shared their insights, issues, and concerns at the 2015 Tennis Industry Association (TIA) Tennis Summit, held March 17-18 in conjunction with the BNP Paribas Open men’s and women’s professional tennis tournament in Indian Wells, Calif. The event was held at the Westin Mission Hills Golf Resort & Spa in nearby Rancho Mirage.