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Top Tennis Stars Offer Advice to Players In New 'Up Your Game' Campaign

A new industry campaign designed to help consumers get the most out of their equipment has enlisted the help of some of the game’s biggest stars—including Roger Federer, Serena Williams and Rafael Nadal. The tennis stars offer their advice on videos produced by and airing on Tennis Channel and social media channels, and in print ads in Tennis Magazine.

Tennis Channel's First Full-Length Feature Film Earns Sports Emmy Nominations

Tennis Channel's first full-length feature film, Strokes of Genius, has been nominated for two Sports Emmy Awards by the National Academy of Television Arts & Sciences. The program is a finalist for the Outstanding Long Sports Documentary and Outstanding Musical Direction awards, which will be announced at the 40th Annual Sports Emmy Awards ceremony in New York City May 20.

Despite Slight Rise in Overall Tennis Participation, Challenges Remain

While the most recent tennis participation figures indicate an overall increase in the number of U.S. tennis players for 2018—up 0.9 percent to 17.84 million—a deeper dive into the numbers show continuing challenges facing tennis, and the sports industry overall.

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