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Top Tennis Stars Offer Advice to Players In New 'Up Your Game' Campaign

A new industry campaign designed to help consumers get the most out of their equipment has enlisted the help of some of the game’s biggest stars—including Roger Federer, Serena Williams and Rafael Nadal. The tennis stars offer their advice on videos produced by and airing on Tennis Channel and social media channels, and in print ads in Tennis Magazine.

World TeamTennis Secures Partnership with Geico Insurance

World TeamTennis (WTT) announced a new multi-year agreement with GEICO (Government Employees Insurance Company) as the league’s official auto insurance provider. Additionally, GEICO will be the presenting sponsor of “GEICO Presents World TeamTennis,” WTT’s one-hour finals encore and season highlight show airing on Saturday, Aug. 10 at 1:30 PM ET/10:30 AM PT on CBS.

USTA Names IHG Official Hotel of US Open

 IHG® Hotels & Resorts (IHG®), a leader in luxury travel, and the United States Tennis Association (USTA), today announce a new partnership that names IHG as the official hotel and hotel loyalty partner for the US Open Tennis Championships. The multiyear agreement, commencing with the 2019 US Open, also includes sponsorship of the Western & Southern Open in Cincinnati, part of the US Open Series.
 

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