Two years ago, the State of the Tennis Industry meeting in New York was the start of an examination of the health of our industry. Through subsequent Tennis Summits and Tennis Owners & Managers (T.O.M.) Conferences, the TIA brought the industry together to exchange ideas and open a dialogue on issues and concerns, which continues this year at the TIA Tennis Forum on Aug. 31 in New York City.
The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at PlayTennis.com and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.
To help tennis providers manage and grow their businesses, the Tennis Industry Association is working with technology development companies that offer “software as a service” (SaaS). The newest partner is 10sPortal.com, a web-based suite of highly integrated tennis-club management software services.
The Tennis Industry Association has recently updated its comprehensive online industry resource, the TIA Business Directory, designed to help quickly locate products, services, and information that tennis industry professionals and tennis players seek. The TIA Business Directory lists more than 10,000 tennis industry businesses. It can be accessed at TennisIndustry.org by clicking on “Directory.”
Retour Tennis, the maker of the AD-IN Bin for tennis ball recycling, has joined the Tennis Industry Association as a Supporting Member.
The TIA will soon be publishing the fifth edition of its annual State of the Industry report, which analyzes data from the previous year collected through the nearly 80 TIA surveys and research studies. The State of the Industry report contains important information that all segments of the tennis industry can, and should, use to help their business.
As the tennis-industry-wide “Try Tennis Free” national campaign passes the midpoint in the month of May, nearly 2,000 facilities across the country have signed on to offer free tennis sessions designed to bring non-players and former players into the sport. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.
Thirty select tennis and fitness professionals from across the U.S. took part in the Cardio Tennis Trainer Summit, held at the IMG Academy in Bradenton, Fla. At the two-and-a-half-day event, attendees learned the skills and knowledge required to be a TIA Cardio Tennis Trainer.
The PlayTennis.com website, which is a “central portal” for bringing people into tennis, has been upgraded with new features and functionality, which will further help to boost play during the tennis-industry-wide “Try Tennis Free” campaign.
Throughout the month of May, the tennis industry-supported “Try Tennis Free” campaign will bring non-players and former players into the sport at any of at least 1,800 participating facilities nationwide. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.