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Upgraded PlayTennis.com Website Streamlines Entry Into Tennis

With traffic on PlayTennis.com continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the PlayTennis.com home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.

Major Effort Targeting New Players to be Introduced at Tennis Forum

The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.

Free Admission at US Open? Yes!

Tennis fans can receive free admission to the US Open grounds on Sept. 10, the second Thursday of the event. The action on the courts will include semifinal matches in men’s and women’s doubles, and the USTA American Collegiate Invitational, which will feature top U.S. collegiate players.

Updated ‘Tennis Talking Points’ Document Available for Download

The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”

Register Your September Play Event at YouthTennis.com

Tennis providers can use the power of Nickelodeon, the No. 1 media brand for kids and parents, to help grow their youth tennis programs in September. The USTA’s partnership with Nickelodeon means the media giant is helping to drive traffic to YouthTennis.com, where parents and kids can find programs and places to play tennis.

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