In March, the USTA and the tennis industry will host USTA Tennis Play Events in celebration of World Tennis Day on March 3. Tennis Play Events are designed to introduce kids to tennis and provide a platform to register children for spring programs. Sports industry studies have shown that an early, positive experience in sports creates a lifelong commitment to an active lifestyle.
You and Nickelodeon can bring tennis to more kids! The whole family can get in on the fun – all ages and skill levels! Bring the power of Nickelodeon to your event and get more kids playing.
When tennis teams up with Nickelodeon, it’s sure to draw new kids to your courts. Welcome the whole family to get playing and leverage the power of Nickelodeon!
Sign-up to host a Free Tennis Play Event any day in September to kick-off your fall program promotion!
Looking to get more kids in the game? Based on research by the TIA and USTA, that’s a smart idea for your business. Here a few of the key findings from the recently released 2013 edition of the “State of the Industry” report that have to do with Youth Tennis and what they may mean for tennis providers.
For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.
Red, orange, and green tennis balls, which were introduced to the market on a wide-scale in 2008 for utilization in play and instruction for players aged 10 and under, have a new replacement timeline recommendation from the International Tennis Federation.
Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)
To learn more about industry research and reports available, visit TennisIndustry.org/Research or email email@example.com.
In the most recent USTA/TIA tennis participation study, the age demographic that saw the greatest percentage increase in 2012 was young players 6 to 11, which increased 13% from 2011. Clearly, messages about 10 and Under Tennis are reaching kids, their parents, and tennis providers—and all of that is having a positive influence in other industry segments, too.
Tennis director and former club owner Rick Vetter says it’s not rocket science: Fewer Courts + More Players = More Income. How do you put this formula into practice at your tennis facility? One of the most reliable answers is with 10 and Under Tennis, which brings more kids onto the court at one time. But there’s a bonus, adds Vetter: 10 and Under Tennis also helps you build your base of players for the future.