While the industry-supported “Try Tennis Free” campaign will get a big push for May 2015, there’s no reason tennis providers need to wait six months to reap the benefits of bringing consumers to the game.
The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.
More than 1,000 tennis industry leaders, executives and professionals gathered at The Tennis Show 2014 recently in New York City to celebrate the business of tennis. Held on the eve of the US Open, The Tennis Show was produced by the Tennis Industry Association (TIA) and included the TIA Tennis Forum, the Tennis Industry Hall of Fame Induction, and 54 companies displaying their latest products and services.
Twelve tennis facilities are winners in the 33rd annual USTA Facility Awards Program, which recognizes excellence in construction and/or renovation. The facilities will be honored at the USTA’s Semi-Annual Meeting in New York City on Aug. 30. Of the dozen winners, the “Featured Facility” is the Indian Wells Tennis Garden in California, a public facility that is the home of the BNP Paribas Open men’s and women’s pro tourney.
With an emphasis on reaching and connecting with families, and in celebration of Nickelodeon’s Worldwide Day of Play, the USTA is offering a gift-card incentive for tennis providers who sign up to offer a Free Tennis Play Event for the month of September. Providers should go to YouthTennis.com/Host or call 800-990-8772. The promotion ends Sept. 30.
Throughout September, new and returning tennis players will have the opportunity to hit the courts for free during the industry-supported "Try Tennis for Free" campaign. The effort, managed by the Tennis Industry Association (TIA), is being driven through the PlayTennis.com website, where consumers can quickly and easily find participating facilities and tennis coaches. The September campaign builds on the success of the industry's previous "Try Tennis for Free" campaign, which was held during the month of May. Providers who want to sign up to participate in Try Tennis Free this September can do so by clicking here.
On the heels of a major study by the Physical Activity Council (PAC) that shows 80 million Americans remain inactive, the tennis industry has unified behind a “Try Tennis for Free” campaign to get Americans of all ages moving and playing tennis. By visiting PlayTennis.com, consumers can find facilities and teaching pros that offer free sessions for beginners and returning tennis players.
The country’s two main professional tennis-teaching organizations are supporting a new, industry-wide effort to get Americans to “Try Tennis for Free,” by urging their thousands of certified tennis teachers to offer free sessions to beginners and returning tennis players. Consumers can find these free sessions, and more, at PlayTennis.com.
Do you know an outstanding tennis facility in your local area—one with great courts, a great design, impressive construction and excellent tennis programs. Nominate it for a USTA Outstanding Facility Award, which is a great way for a facility to receive local and national recognition, and to help in fund-raising goals.