Consumers who register on the free site PlayTennis.com gain access to searches for finding courts, players,programs, lessons and equipment, and also have a chance to win free merchandise in monthly drawings that will continue into the spring.
With support from retailers, manufacturers and the U.S. Racquet Stringers Association, the “Tennis Tune-Up” campaign is designed as a year-round effort for the industry. The goal is two-fold: First, to help educate consumers on the need to be properly fit for tennis equipment and to restring their racquets on a regular basis, and second, to drive customers to tennis retail outlets and certified stringers for expert advice.
With the launch of PlayTennis.com and the industry's concentrated efforts to drive traffic to the site, it is more important than ever to get your tennis provider information posted or up-to-date in the GrowingTennis System managed by the TIA. The tennis industry is driving consumers to PlayTennis.com so they can quickly and easily find places to play, search for tennis retailers, connect with tennis teaching professionals, and find tennis programming in their area. The key portal to get listed on this consumer site is at www.GrowTennis.com.
The Tennis Industry Association is proud to announce its partnership with Small Business Saturday®, a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving.
A few hours before the first tennis ball was struck at the 2013 US Open, the tennis industry came together at a “State of the Industry” meeting in Manhattan, hosted by the Tennis Industry Association (TIA). Attendees heard from key industry stakeholders covering various segments of the tennis business. The meeting sets the stage for a “Future of Tennis Summit” to be held in March.
You and Nickelodeon can bring tennis to more kids! The whole family can get in on the fun – all ages and skill levels! Bring the power of Nickelodeon to your event and get more kids playing.
Looking to find places to play in your area? Or going on vacation and want to bring your racquet with you? The new PlayTennis.com website can help, with an updated “find a court” search function.
Tennis players and those looking to get into the game who register on the all-new PlayTennis.com website—a central hub of tennis information connecting players to all things tennis—have a chance to win one of hundreds of monthly prizes, including tickets to the 2014 US Open, autographed tennis racquets and merchandise from the game's biggest stars, and tennis equipment packages.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry, which was re-launched by the TIA in May of this year, received a boost in its reach to consumers as the consumer "activation" date was scheduled for Thursday, September 5, 2013.
PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.