During the qualifying tennis tournament for the Italian Open in Rome in early May, the Italian Tennis Federation (FIT) hosted a special session at the Vatican with Pope Francis, who used the encounter to speak about sports and tennis as an “educational experience.” The audience with the Pope was the opening session for the 2nd Annual International Tennis Coaches Symposium.
Throughout the month of May, the tennis industry-supported “Try Tennis Free” campaign will bring non-players and former players into the sport at any of at least 1,800 participating facilities nationwide. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.
Tennis participation in the U.S. has remained stable over the last three years, according to the latest figures compiled by the Tennis Industry Association and the Physical Activity Council. Total tennis players numbered 17.9 million in 2014, which is up 1.3 percent over the year before. “Core” tennis participation, which are those who play 10 or more times a year, is at 9.91 million, down 1 percent. See this year's topline PAC report & press release at PhysicalActivityCouncil.com.
Throughout the month of May, consumers will be encouraged to get out onto the tennis courts through the “Try Tennis Free” campaign. Managed by the Tennis Industry Association (TIA), Try Tennis Free has the support and partnership of the two main tennis-teaching groups in the U.S.—the Professional Tennis Registry (PTR) and the U.S. Professional Tennis Association (USPTA)—along with the U.S. Tennis Association (USTA), the national governing body of tennis.
The tennis industry is rallying around a campaign throughout the month of May to get more people playing tennis. The “Try Tennis Free” promotion seeks to have tennis providers and facilities offer a free introductory session, lesson, clinic or other event to help draw consumers into the sport.
Scott Fowler, a sports columnist for The Charlotte Observer, is the winner of the 2015 Tennis Media Award, presented by the Tennis Industry Association (TIA) in conjunction with the National Sportscasters and Sportswriters Association (NSSA). Fowler will be recognized at the NSSA’s 56th annual NSSA Awards Weekend in Salisbury, N.C., June 6-8.
Your industry needs you … to register a free program offering for the “Try Tennis Free” campaign, which will run throughout the month of May. And, you need “Try Tennis Free” to boost your business and bring in more players and members!
Mark your calendars now for the 8th Annual TIA Tennis Forum, which will be on Monday morning, Aug. 31, on the Ballroom Level of the Grand Hyatt New York, right before play begins at the 2015 US Open.
The TIA will soon publish the fifth edition of its annual State of the Industry report, which analyzes data from the previous year collected through more than 70 TIA surveys and research studies and compiles it into one easy-to-read report that gives a picture of the tennis industry, including its challenges and opportunities. Highlights from this year's report include that the U.S. Tennis Economy was worth $5.73 billion in 2014, which is a 3.2% increase for the year.
The second annual Tennis Owners & Managers (T.O.M.) Conference played to an engaged and connected audience in Indian Wells, Calif. in late March. But even as attendees made their way home from the event, plans were being put in motion by the Tennis Industry Association for next year’s T.O.M. Conference, to be held in Miami during the 2016 Miami Open.