The soon to be published 2015 TIA State of the Industry report outlines key research to help tennis industry businesses and organizations. The TIA produces more than 70 annual research reports, and the State of the Industry analyzes this data to determine where this industry has been, where it is now, and where it is going. Here are some key data points from the current report. (The 2015 State of the Industry report is available starting at the “Industry” ($100) level of TIA membership. Visit TennisIndustry.org.)
The eighth annual TIA Tennis Forum will be on Monday, Aug. 31, on the Ballroom level of the Grand Hyatt New York City, right before play begins at the 2015 US Open. In addition, mark your calendars for the third annual Tennis Owners & Managers (T.O.M.) Conference, which will be held March 23-25 in Miami during the 2016 Miami Open.
The TIA will soon be publishing the fifth edition of its annual State of the Industry report, which analyzes data from the previous year collected through the nearly 80 TIA surveys and research studies. The State of the Industry report contains important information that all segments of the tennis industry can, and should, use to help their business.
As the tennis-industry-wide “Try Tennis Free” national campaign passes the midpoint in the month of May, nearly 2,000 facilities across the country have signed on to offer free tennis sessions designed to bring non-players and former players into the sport. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.
During the qualifying tennis tournament for the Italian Open in Rome in early May, the Italian Tennis Federation (FIT) hosted a special session at the Vatican with Pope Francis, who used the encounter to speak about sports and tennis as an “educational experience.” The audience with the Pope was the opening session for the 2nd Annual International Tennis Coaches Symposium.
Throughout the month of May, the tennis industry-supported “Try Tennis Free” campaign will bring non-players and former players into the sport at any of at least 1,800 participating facilities nationwide. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.
Tennis participation in the U.S. has remained stable over the last three years, according to the latest figures compiled by the Tennis Industry Association and the Physical Activity Council. Total tennis players numbered 17.9 million in 2014, which is up 1.3 percent over the year before. “Core” tennis participation, which are those who play 10 or more times a year, is at 9.91 million, down 1 percent. See this year's topline PAC report & press release at PhysicalActivityCouncil.com.
Throughout the month of May, consumers will be encouraged to get out onto the tennis courts through the “Try Tennis Free” campaign. Managed by the Tennis Industry Association (TIA), Try Tennis Free has the support and partnership of the two main tennis-teaching groups in the U.S.—the Professional Tennis Registry (PTR) and the U.S. Professional Tennis Association (USPTA)—along with the U.S. Tennis Association (USTA), the national governing body of tennis.
The tennis industry is rallying around a campaign throughout the month of May to get more people playing tennis. The “Try Tennis Free” promotion seeks to have tennis providers and facilities offer a free introductory session, lesson, clinic or other event to help draw consumers into the sport.
Scott Fowler, a sports columnist for The Charlotte Observer, is the winner of the 2015 Tennis Media Award, presented by the Tennis Industry Association (TIA) in conjunction with the National Sportscasters and Sportswriters Association (NSSA). Fowler will be recognized at the NSSA’s 56th annual NSSA Awards Weekend in Salisbury, N.C., June 6-8.