The Physical Activity Council, a consortium of 6 major trade associations for sports and leisure activities (including the TIA), has published its annual Play Report, which shows growth in Tennis and Cardio Tennis for 2013.
While Novak Djokovic and Flavia Pennetta were working their way to the singles titles at the BNP Paribas Open in Indian Wells, Calif., the tennis industry came together for the inaugural Future of Tennis Summit, held during the tournament.
When the Future of Tennis Summit kicks off in Indian Wells, Calif., on Tuesday, March 11, it will do so with an agenda filled with executives from across a wide variety of tennis industry segments. The two-day Summit has a goal of helping generate ideas and discussions that can put the industry on a pathway to creating more players, more fans, and more consumers of the game.
In March, the USTA and the tennis industry will host USTA Tennis Play Events in celebration of World Tennis Day on March 3. Tennis Play Events are designed to introduce kids to tennis and provide a platform to register children for spring programs. Sports industry studies have shown that an early, positive experience in sports creates a lifelong commitment to an active lifestyle.
Do you have a program that increases sports and fitness participation in your community? Submit your program for consideration and enter the new SGI Get America Moving Challenge contest. To show support for PHIT America, SGI Weekly Intelligence is launching the inaugural Get America Moving Challenge.
In an effort to provide enhanced resources to tournament directors and referees, the USTA has made available “Tournament Data Manager on the Web,” a software application designed to make tournament management easier. Beginning in 2014, all sanctioned tournaments must use the new online version.
To help tennis providers manage and grow their businesses, the Tennis Industry Association is partnering with technology development companies that offer “software as a service” (SaaS). The newest partnership is with Play Your Court, a mobile tennis business that helps make the sport more accessible and convenient to players.
All first, second and third graders at Crozet Elementary School recently received tennis racquets and balls from QuickStart Tennis of Central Virginia, Inc. (QCV) thanks to a generous grant from the Smyth Foundation Fund in the Charlottesville Area Community Foundation.
For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.
Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)
To learn more about industry research and reports available, visit TennisIndustry.org/Research or email email@example.com.