While the industry-supported “Try Tennis Free” campaign will get a big push for May 2015, there’s no reason tennis providers need to wait six months to reap the benefits of bringing consumers to the game.
Since the announcement in May of this year from the USTA on the plans to construct a new home for American tennis, the tennis industry has been abuzz about what this means for the game of tennis and the industry overall. To learn more about Lake Nona and the USTA's plans, take a moment to review the following documents:
All of us at the Tennis Industry Association were saddened to hear of the passing of Vic Braden on Oct. 6. Vic devoted his life to bringing tennis to players of all ages and abilities. His “Laugh and Win” style of teaching the game created thousands of lifelong players. Along the way, his research into the sport helped revolutionize tennis teaching.
TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story (print, web or broadcast) judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport. The story or broadcast can be about any aspect of recreational play, for instance Youth Tennis, Cardio Tennis, Adult Tennis, league play, school tennis, Tennis on Campus, the PlayTennis.com website, the health benefits of tennis, etc.
As the US Open unfolded in Flushing Meadows, N.Y., media interest in the business of tennis was high as representatives from the TIA, including President Greg Mason and others, took to networks such as Fox News, Bloomberg, and CNBC to discuss the growth of the game. Also coming across the media wire was the excitement generated for the tennis industry with The Tennis Show 2014, an event produced by the TIA and held in conjunction with the Tennis Teacher's Conference at the Grand Hyatt New York.
The TIA and the National Sportscasters and Sportswriters Association (NSSA) are again working together to help bring to light the many great stories about tennis—those who play, teach, organize, sponsor and promote the game. The TIA will present the Second Annual “Tennis Media Award” to an NSSA member (either a sportswriter or sportscaster) who produces a story judged to be the most informative, interesting, and compelling about the sport of tennis or those involved in the sport.
Former world No. 4 men’s tennis player Todd Martin, the new CEO of the International Tennis Hall of Fame & Museum (ITHF), has joined the board of directors of the Tennis Industry Association (TIA). Martin takes over the TIA board role held for many years by Mark Stenning, who stepped down recently as CEO of the ITHF after 35 years with the organization.
When The Tennis Show opened on Aug. 24 in New York City, the day before play begins at the 2014 US Open, technology that is helping the sport to grow was a key player. From racquets and devices designed to track and improve a player’s tennis strokes, to cutting-edge match and player analysis systems, to software designed to match up players, find instructors, or help businesses run more efficiently, tech companies are finding a welcoming home in the sport of tennis.
Patrick McEnroe announced his resignation as general manager of the USTA’s Player Development program during a news conference at the US Open, after 6-1/2 years in the position.
Throughout September, new and returning tennis players will have the opportunity to hit the courts for free during the industry-supported "Try Tennis for Free" campaign. The effort, managed by the Tennis Industry Association (TIA), is being driven through the PlayTennis.com website, where consumers can quickly and easily find participating facilities and tennis coaches.