Jason Bernstein, senior director of programming and acquisitions at ESPN, is the newest member of the Tennis Industry Association’s Board of Directors. Bernstein oversees digital media programming content acquisitions and scheduling for ESPN’s live multi-screen sports network, ESPN3, and its authenticated networks service, WatchESPN. He is also responsible for the content acquisition and scheduling strategy for ESPN’s tennis business.
Cardio Tennis, now in its ninth year, continues to garner media attention across the country and around the globe. With more than 1.5 million participations in the U.S. and with more than 30 countries delivering the program, media outlets continuously find the Cardio Tennis program a great way to connect with readers about health and fitenss opportunities, as did Debbie Juniewicz of the Dayton Daily News in Dayton, OH.
The United States Tennis Association (USTA) today announced the launch of an educational curriculum program, “Coach Youth Tennis,” to improve the quality and standards of teaching tennis to kids and enhance the long-term development of children in the sport. The program consists of a series of online courses and a hands-on workshop introducing participants to the fundamentals required for success in working with children ages 10 and under.
There are countless great stories that can be told about tennis—and about those who play, teach, organize, sponsor and promote the game. To help bring more of these stories to light, the Tennis Industry Association (TIA) and the National Sportscasters and Sportswriters Association (NSSA) will be working together to give tennis a boost.
The United States Professional Tennis Association (USPTA) and Tennis Industry (TI) magazine are pleased to announce an agreement in which each issue of TI will incorporate the USPTA’s official member magazine, ADDvantage. The agreement will start with the January 2014 issue.
World’s largest tennis trade publication returns to ‘Tennis Industry’ name and re-emphasizes connection to the sport.
The Tennis Show, which debuted in New York City last year just before the US Open, and tied into the 2012 USTA Tennis Teacher’s Conference, will not be held in 2013. However, the Tennis Show will return to New York in 2014. The TTC, also on hiatus for 2013, will resume in 2014 with expanded plans to provide the best possible learning experience for tennis teachers and coaches.
For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.
The USTA has entered into a comprehensive media partnership with ESPN for the television and digital presentation of the US Open and the Emirates Airline US Open Series. The 11-year agreement will begin in 2015 and extend through the 2025 US Open and provide professional tennis with more than 200 hours of live coverage each summer. Current domestic television agreements for the US Open conclude following the 2014 US Open.
Spirits were high in South Beach on Tuesday as the USTA celebrated the refurbishment and creation of 10,000 youth-sized tennis courts in the United States.