One of the programs designed to bring adults into the game—and perfect for the Rally the Family campaign—is Play Tennis Fast (PTF), which is designed as six one-hour "Play To Learn” group socials that use low-compression ROG balls and shorter courts to introduce or welcome back adult players to tennis.
With traffic on PlayTennis.com continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the PlayTennis.com home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.
The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”
Two years ago, the State of the Tennis Industry meeting in New York was the start of an examination of the health of our industry. Through subsequent Tennis Summits and Tennis Owners & Managers (T.O.M.) Conferences, the TIA brought the industry together to exchange ideas and open a dialogue on issues and concerns, which continues this year at the TIA Tennis Forum on Aug. 31 in New York City.
As the tennis-industry-wide “Try Tennis Free” national campaign passes the midpoint in the month of May, nearly 2,000 facilities across the country have signed on to offer free tennis sessions designed to bring non-players and former players into the sport. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.
The PlayTennis.com website, which is a “central portal” for bringing people into tennis, has been upgraded with new features and functionality, which will further help to boost play during the tennis-industry-wide “Try Tennis Free” campaign.
Throughout the month of May, the tennis industry-supported “Try Tennis Free” campaign will bring non-players and former players into the sport at any of at least 1,800 participating facilities nationwide. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.
Cliff Drysdale Tennis, one of the country’s premier tennis management companies, with 27 locations around the U.S., will offer free introductory tennis sessions throughout the month of May as part of the industry-wide “Try Tennis Free” campaign.
To aid in the continuing effort to increase sports participation in the U.S., particularly among youngsters, the Tennis Industry Association (TIA) has announced a broad-based “Try Tennis Free” campaign that will run throughout the month of May.
Throughout the month of May, consumers will be encouraged to get out onto the tennis courts through the “Try Tennis Free” campaign. Managed by the Tennis Industry Association (TIA), Try Tennis Free has the support and partnership of the two main tennis-teaching groups in the U.S.—the Professional Tennis Registry (PTR) and the U.S. Professional Tennis Association (USPTA)—along with the U.S. Tennis Association (USTA), the national governing body of tennis.