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Federer Tops Forbes 'Fab 40' Sports Brand List

Roger Federer is No. 1 in the “athlete” category of the Forbes “Fab 40,” which picks the most valuable sports brands in four categories:  athletes, teams, businesses and sporting events. Federer’s “current brand value,” according to Forbes, is $36 million. The Swiss champ earns $60 million in endorsements.

Wearable Tech Again Tops List of Fitness Trends from ACSM Survey

Wearable technology will again be the top fitness trend in the coming year, according to an annual fitness trend forecast by the American College of Sports Medicine (ACSM), which surveys exercise professionals. The results were released in the article “Worldwide Survey of Fitness Trends for 2017” published Oct. 26 in the November/December issue of ACSM’s Health & Fitness Journal.

WTA to Launch New Digital and Social Platform

WTA CEO Steve Simon announced the launch of WTA Networks, a new digital media and marketing division that will deliver tennis fans with the highest-quality, on and off-the-court content available anywhere. WTA Networks will completely revamp the WTA’s owned and controlled channels, wtatennis.com and branded social channels. The new digital and social content platform, creative look and feel and enhanced user experience will launch on Jan. 1 at www.wtatennis.com and via a mobile app for Apple and Android smartphones and tablets.

Stars to Shine at 10th Anniversary Showdown in Madison Square Garden

The 10th anniversary of the BNP Paribas Showdown will bring past, current and future stars to the Madison Square Garden court for a night of tennis on Monday, March 6, The Madison Square Garden Company and GF Sports announced. Juan Martin del Potro, Kei Nishikori, Venus Williams, Garbiñe Muguruza, Nick Kyrgios, Jack Sock and a legends matchup to be named later will square off in the 2017 edition of the annual tennis showcase. 

 

‘Inactivity Pandemic’ At Its Worst: Out of 50 Countries, U.S. Kids Are 47th Fittest

U.S. children are in terrible shape. According to a recent report, U.S. children rank 47th in the world in overall physical fitness, based on a series of 20-meter shuttle runs (aka, The Beep Test) conducted with more than 1.1 million children from 50 countries. Yes, U.S. kids barely crack the top 50 in global fitness.

Fromuth Seeks Stringers for USTA National Campus

Fromuth Tennis is looking for stringers to join the stringing team at the USTA National Campus in Orlando, Fla. In addition to being able to string racquets, responsibilities include educating customers on the different strings offered and guiding them to the best selection for their games; training and educating staff on string and stringing techniques; and assisting customers in the retail store. For more information or to apply, email applications@fromuthtennis.com.

 

POP Tennis Continues to Create New Excitement

POP Tennis, which is played on 60-foot tennis courts with lower pressure Green-Dot balls and shorter POP tennis (paddle) racquets, continues to gain followers in the U.S. A webinar, "Pop Tennis Coming to Your Club & Community," will be presented by the TIA on Thursday, Oct. 13, at 1 p.m. ET. The webinar will feature Ken Lindner, president of the U.S. POP Tennis Assocation; TIA Executive Director Jolyn de Boer; Virgil Christian of the USTA; and Lee Sponaugle, national sales manager for Sport Court. To register for the webinar, click here.

‘Making Tennis Matter’ Released by USTA Southern

The USTA Southern Section has released the 28-page online publication “Making Tennis Matter: A USTA Southern Facility Toolkit,” aimed at supporting Community Tennis Associations, facility owners, municipal leaders and grassroots advocates as they work to build more tennis courts in local communities.

Adidas, USTA Partner for National Campus, Leagues

In a new partnership, Adidas will become an official sponsor of the USTA National Campus, USTA Player Development, and USTA League Tennis. In addition, Adidas will become the exclusive presenting sponsor of the USTA National Junior Rankings and newly named “USTA Adidas Junior Championship Series,” comprised of junior tournaments that feature some of the top young players in the country.

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