In May, hundreds of tennis facilities and teaching pros joined the “Try Tennis for Free” campaign that was driven through PlayTennis.com and designed to get more consumers into the game. Now, that successful campaign will be offered again in September.
The TIA Board of Directors will meet on Monday, Aug. 25, in New York City to review efforts to grow the sport and industry, and to identify areas for enhanced collaboration. The next day, the TIA will meet with retailers and manufacturers to hear about industry research that takes an in-depth look at the marketplace. The USTA also will be on hand to discuss upcoming promotions and efforts together with the TIA and industry partners to drive tennis participation and the tennis economy.
As many parts of the country begin to recover from what was a substantially extended winter season and the first signs of spring began to show, racquet unit sales in the pro/specialty retail channels increased 2% in April.
Excitement is building for The Tennis Show 2014, an evening celebration of the business of tennis at New York's Grand Hyatt Hotel on Sunday, August 24, 2014. Click here to register! Hundreds of tennis industry leaders, executives, and professionals are expected to be on hand for this one-of-a-kind event. The Tennis Show 2014 is being held in conjunction with the collaborative Tennis Teachers Conference.
Long-time tennis industry veteran and industry pioneer, Jim Baugh, will become the ninth inductee into the Tennis Industry Hall of Fame on Sunday, August 24, 2014, during the TIA Tennis Forum and Tennis Show.
Tennis participation in the United States is up 4% in 2013 according to the latest Physical Activity Council (PAC) Participation Report, to a total of 17.68 million players. The report also indicated a rise in frequent tennis players (those who play 21+ times per year) of 5% in 2013, to 5.48 million.
As more and more consumers demand content "on the go" and "in the palm of their hand," Tennis Channel has developed two new digital platforms to deliver some of the highest quality tennis content to viewers. Learn more about the new Tennis Channel Everywhere App and Tennis Channel Plus with the following video.
Roger Federer is the 18th 'most-obsessed over' person online, according to TIME magazine, with five other tennis players also making the magazine's ranking of people with the most active Wikipedia entries.
The TIA will soon be publishing the fourth edition of its annual State of the Industry report, which analyzes data from the previous year collected through the nearly 80 TIA surveys and research studies and synthesizes this information into a singular easy-to-read report which narrates the story of the tennis industry.