Mylan World TeamTennis and ESPN have agreed to a multiyear deal to air the Mylan WTT Finals live on ESPN2 and broadcast more than 60 hours of programming annually on ESPN3.
Visit Orlando, the official tourism association for Orlando, Fla., teamed up with the USTA on June 13 to announce a major new partnership. Visit Orlando has been named the exclusive global tourism partner of the US Open. In addition to receiving on-court exposure at the US Open, Visit Orlando will also be able to engage with the more than 700,000 consumers attending the storied national tennis championships.
After a successful Future of Tennis Summit and Tennis and Owners and Managers Conference (T.O.M. Conference) in 2014, the TIA will be returning to Indian Wells, CA in March of 2015 to host similar meetings as a part of its efforts to provide the industry with opportunities to gather and share ideas on growing the business of tennis.
The 2014 US Open will feature a college tennis competition for the first time ever in 2014, inviting top American college players to compete in the inaugural American Collegiate Invitational Sept. 4-6 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y.
In May, hundreds of tennis facilities and teaching pros joined the “Try Tennis for Free” campaign that was driven through PlayTennis.com and designed to get more consumers into the game. Now, that successful campaign will be offered again in September.
The TIA Board of Directors will meet on Monday, Aug. 25, in New York City to review efforts to grow the sport and industry, and to identify areas for enhanced collaboration. The next day, the TIA will meet with retailers and manufacturers to hear about industry research that takes an in-depth look at the marketplace. The USTA also will be on hand to discuss upcoming promotions and efforts together with the TIA and industry partners to drive tennis participation and the tennis economy.
As many parts of the country begin to recover from what was a substantially extended winter season and the first signs of spring began to show, racquet unit sales in the pro/specialty retail channels increased 2% in April.
Excitement is building for The Tennis Show 2014, an evening celebration of the business of tennis at New York's Grand Hyatt Hotel on Sunday, August 24, 2014. Click here to register! Hundreds of tennis industry leaders, executives, and professionals are expected to be on hand for this one-of-a-kind event. The Tennis Show 2014 is being held in conjunction with the collaborative Tennis Teachers Conference.
Long-time tennis industry veteran and industry pioneer, Jim Baugh, will become the ninth inductee into the Tennis Industry Hall of Fame on Sunday, August 24, 2014, during the TIA Tennis Forum and Tennis Show.
Tennis participation in the United States is up 4% in 2013 according to the latest Physical Activity Council (PAC) Participation Report, to a total of 17.68 million players. The report also indicated a rise in frequent tennis players (those who play 21+ times per year) of 5% in 2013, to 5.48 million.