The number of people playing tennis in the U.S. and the number of tennis “play occasions” increased in 2015, according to the latest figures released by the Tennis Industry Association (TIA) and U.S. Tennis Association (USTA), which were part of the Physical Activity Council (PAC) Annual Participation Study.
Tennis participation for 2015 was generally stable, showing slight increases overall. Year-end stats for tennis equipment shipments and sales, however, were mixed.
How can you increase your business and promote tennis in your local area? By signing up now to participate in the industry-wide Rally the Family campaign, where you can take advantage of free promotional and marketing material that will drive consumers—and families—to your courts and programs.
POP Tennis, which recently adopted play on 36-foot and 60-foot courts using Red, Orange, and Green tennis balls, was demonstrated on-court at the PTR Symposium in February in Hilton Head. The sport will be demonstrated during the Tennis Owners & Managers Conference in Miami March 23-25, and in April, four Chicago-area Midtown clubs will hold POP Tennis pilot programs.
Tennis club and facility owners and managers, join your peers at the third annual Tennis Owners & Managers (T.O.M.) Conference, to be held March 23-25 at the Hilton Miami Downtown. The event will take place during the 2016 Miami Open pro tennis tournament. To register, visit TheTOMConference.com.
Mark your calendar now for an important webinar and update on the progress at the USTA National Campus at Lake Nona in Orlando, Fla., as the new Home for American Tennis continues to take shape. The webinar will be April 6 at 11 a.m. ET. Stay tuned for more details and a link to sign up
The tennis industry has promoted play on shorter 36-foot and 60-foot tennis courts for a number of years to help players of all ages get active, have fun and learn the game more easily. Now, the game of tennis played on 36- and 60-foot courts gets a major boost through the U.S. POP Tennis Association.
The 2016 TIA State of the Industry Forum will be March 23 in Miami, in conjunction with the Tennis Owners & Managers (T.O.M.) Conference. The Forum will run from 10 to 11:45 a.m. at the Downtown Miami Hilton on Biscayne Blvd. and is free to the industry to attend, however, space is limited, so registration is required (visit TheTOMConference.com).
Tennis providers should sign up now at RallyTheFamily.com to participate in the industry-wide “Rally the Family” campaign to increase tennis activity and interest in the sport—and to take advantage of free promotional and marketing material, including downloadable guides, drills, teaching models and more.
Reserve your spot now for the 2016 TIA State of the Industry Forum, which will be held in Miami on March 23, in conjunction with the Tennis Owners & Managers (T.O.M. Conference). The Forum is free to the industry to attend and will run from 10 to 11:45 a.m. in the Symphony Ballroom of the Downtown Miami Hilton on Biscayne Blvd. The event is being held during the Miami Open professional tennis tournament.