The third quarter of 2015 was bumpy for the tennis marketplace overall, with only strings and ROG tennis balls growing in wholesale shipments. Racquet unit shipments continue to lag, although pro/specialty retailers showed minor growth in racquet unit sales. However, there appears to be some early signs of overcoming the rust from issues in the greater shipment environment that nagged the industry in 2014 and continued into 2015.
Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.
The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.
While overall wholesale ball shipments ticked up slightly for the first six months of 2015, in general tennis equipment shipments into the wholesale market for the first half continued to be a challenge for manufacturers and retailers.
The TIA and USTA have released the updated “Tennis Talking Points” document, which highlights and summarizes a number of topics regarding the tennis industry, with a focus on key messaging. The document, which can be used to help promote tennis locally, is available to view and download at TennisIndustry.org under “media.”
Reserve your spot now for the 8th Annual TIA Tennis Forum, which will be Monday, Aug. 31, at the Grand Hyatt New York City (42nd Street and Lexington Avenue). The Forum, which is free to attend, will be from 8:30 to 9:45 a.m. in Salon V on the Ballroom level. It will also include the Tennis Industry Hall of Fame induction for industry pioneer Peter Burwash.
Innovative Light Therapy has joined the Tennis Industry Association as a Supporting Member.
LidLum™, a manufacturer and designer of LED lighting solutions for professional and non-professional sports facilities, has joined the Tennis Industry Association as a Supporting Member.
The eighth annual TIA Tennis Forum will be Monday, Aug. 31, on the Ballroom level of the Grand Hyatt New York City, right before play begins at the 2015 US Open. Free to attend, the Forum will present the latest news about the state of the tennis industry, including participation, equipment sales data, grassroots initiatives, Youth Tennis, updates from the USTA, and more. Plus, in a ceremony at the conclusion of the Forum, Peter Burwash will become the 10th inductee into the Tennis Industry Hall of Fame.
The Tennis Industry Association has recently updated its comprehensive online industry resource, the TIA Business Directory, designed to help quickly locate products, services, and information that tennis industry professionals and tennis players seek. The TIA Business Directory lists more than 10,000 tennis industry businesses. It can be accessed at TennisIndustry.org by clicking on “Directory.”