As Cardio Tennis turns 10 years old, the “third way to play tennis” has reached some true milestones. While Cardio Tennis has grown to nearly 1.7 million participants in the U.S., the program has also been growing around the world and is now in more than 30 countries.
This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.
The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.
FedEx and UPS will be increasing their shipping rates for the new year, which will affect those at the TIA Associate Membership level and above who use the TIA’s PartnerShip shipping program. The UPS rate increase will take effect Dec. 28 and new FedEx rates will be in effect Jan. 4.
Americans may soon see relief from the increasing costs and expenses to get physically active and healthy, with the announcement from U.S. Senate leaders in support of the PHIT Act, the top legislative priority for PHIT America and the Sports & Fitness Industry Association. Last week, the PHIT Act received the support it needs from four U.S. Senators—two Republicans and two Democrats—who are now committed to supporting the PHIT Act.
Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.
The USTA is offering 100% funding to add 36- and 60-foot playing lines for school tennis programs, which will make it easier for organizers and teachers to offer tennis at school, and make it easier for students to excel at the game.
One of the programs designed to bring adults into the game—and perfect for the Rally the Family campaign—is Play Tennis Fast (PTF), which is designed as six one-hour "Play To Learn” group socials that use low-compression ROG balls and shorter courts to introduce or welcome back adult players to tennis.
The Cardio Tennis International Trainer Summit will be held Nov. 27-29 at the LTA National Tennis Centre in Roehampton in southwest London. Eighteen world-class tennis and fitness professionals from 11 countries will participate in the Summit.
In support of small businesses throughout the country, the sixth annual Small Business Saturday will be Nov. 28. Founded by American Express® in 2010, Small Business Saturday® is held on the Saturday following Thanksgiving and celebrates the small businesses that help support their neighborhoods and boost the local economy. Tennis shops and facilities are encouraged to sign up for Small Business Saturday by visiting www.shopsmall.com.