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Racquet Dollar Sales up 4% at Pro/Specialty in August

2013 has, without a doubt, been a somewhat challenging year for the specialty tennis retail market. However, on a positive note, racquet dollar sales were up 4% over 2012 in the month of August. The increase in dollar sales compared to last year is a by-product of a 6% increase in the average price of racquets sold in tennis specialty shops in August 2013 versus August 2012.

Red, Orange, Green Tennis Ball Shipments Grow 22% in Q3

Although consumer confidence struggled in the third quarter (and on the heels of the government shutdown), the wholesale tennis equipment market did have a bright spot, as shipments of Red, Orange and Green (ROG) tennis balls showed significant growth versus a year earlier. Manufacturer wholesale shipments of ROG balls into various distribution channels for the consumer market were up a combined 21.8% over Q3 of 2012.

Study Highlights Players Digital Device/Social Media Usage

The 2013 release of the TIA Tennis Consumer Study includes a newly developed section which measures the social media and digital device usage trends of frequent tennis players, those who play tennis 21+ times or more a year. Data in the report tracks tennis consumer's engagement with various social media platforms, digital devices, and tennis websites, and how these various platforms and devices are being utilized by the industry's frequent player base.

TIA, ITF Create Global Research Partnership

The TIA and the International Tennis Federation (ITF) have joined to create a Global Tennis Research Partnership designed to create a plan that establishes participation and market trends on a global basis. It's the first time that a sport has established an international evaluation and measurement program managed and controlled by the stakeholders in the sport.

Halfway Through 2013: A Snapshot of TIA Efforts

For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.

Using TIA Research to Boost Your Biz

Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)

To learn more about industry research and reports available, visit TennisIndustry.org/Research or email research@tennisindustry.org.

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