Looking to get more kids in the game? Based on research by the TIA and USTA, that’s a smart idea for your business. Here a few of the key findings from the recently released 2013 edition of the “State of the Industry” report that have to do with Youth Tennis and what they may mean for tennis providers.
For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.
Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)
To learn more about industry research and reports available, visit TennisIndustry.org/Research or email firstname.lastname@example.org.
Cardio Tennis participation grew to over 1.4 million participants in 2012, according to the latest U.S. Sports, Fitness & Recreation Participation Report published by the Physical Activity Council (PAC), a consortium of 6 sports and outdoor trade associations. The study, which surveys participation across 125 different sports, fitness and recreation activities, is the nation’s largest report on physical activity with a sample size of more than 40,000.
With a decline in the average consumer confidence index from January to March 2013 over the same period of 2012 of nearly 5.5 index points, specialty tennis retailers felt the impact of waning consumer confidence on their sales of tennis racquets. The average Consumer Confidence Index, which has typically been an economic indicator which helps predict trends and correlations in tennis industry equipment sales, was down to 62.1 in Q1 2013 from 67.5 in 2012.
In the recently released US Sports, Fitness, and Recreation Participation Report from the Physical Activity Council (PAC) — a consortium of six sports, recreation, and outdoor trade associations — despite fluctuating participation trends among traditional sports, tennis continues to lead the pack in long-term participation growth, which is up 31% from 2000-2012.
The first quarter of 2013 proved challenging for the tennis industry in terms of wholesale distribution from manufacturers and retail sell-through for specialty tennis retailers. These two trends are measured on a quarterly basis by the Tennis Industry Association’s Census Reports and Specialty Store Retail Audits.
Overall factors potentially impacting the declines seen in year-over-year comparisons include weakened consumer confidence, weather trends across the country, and early wholesale deliveries of racquet products from manufacturers in late 2012, which traditionally would have been delivered in early 2013.
The TIA is in the process of exploring a tennis equipment wholesale shipment report that could include data from nations in Europe, North America, South America, Asia and Australia.
Cardio Tennis participation grew and frequent player play occasions were up nearly 2%, while overall tennis participation remained flat, according to the Physical Activity Council's (PAC) Annual U.S. Participation in Sports, Fitness, and Recreation report. The study, which surveys participation across 125 different sports, fitness and leisure activities, is the nation’s largest report on physical activity. The survey, conducted online with a sample size of more than 40,000, is supported by six sports, fitness, and recreation trade organizations.
In the most recent USTA/TIA tennis participation study, the age demographic that saw the greatest percentage increase in 2012 was young players 6 to 11, which increased 13% from 2011. Clearly, messages about 10 and Under Tennis are reaching kids, their parents, and tennis providers—and all of that is having a positive influence in other industry segments, too.