The 2016 State of the Industry report is available from the TIA and outlines key research to help tennis industry businesses and organizations. The TIA produces more than 70 annual research reports, and the State of the Industry analyzes this data to determine where this industry has been, where it is now, and where it is going.
Tennis continues to embrace technology as it looks to add to the 17.9 million tennis players in the U.S. Recently, sports industry consultant Mike May visited six television stations in the Midwest to showcase technology that’s impacting tennis.
The TIA’s new “Knowledge Base” will include a series of educational webinars this spring and summer that touch on many segments of the tennis industry. A number of the webinar topics for this “learning series” have been adapted from presentations at the Tennis Owners & Managers Conference that was held in Miami this past March.
Cardio Tennis, one of the fastest growing tennis programs in the U.S., has updated its Training Courses for tennis providers, adding a Level 2 for professional education for tennis and fitness pros. Cardio Tennis also has a new logo, which is on the website CardioTennis.com and will be rolled out with other material and promotions for Cardio Tennis Authorized Providers.
Cardio Tennis, one of the fastest growing tennis programs in the U.S., has updated its Training Courses for tennis providers, adding a Level 2 for professional education for tennis and fitness pros.
The number of people playing tennis in the U.S. and the number of tennis “play occasions” increased in 2015, according to the latest figures released by the Tennis Industry Association (TIA) and U.S. Tennis Association (USTA), which were part of the Physical Activity Council (PAC) Annual Participation Study.
Tennis participation for 2015 was generally stable, showing slight increases overall. Year-end stats for tennis equipment shipments and sales, however, were mixed.
More than 300 tennis industry leaders, who gathered recently at the 2016 State of the Tennis Industry Forum held in Miami, heard about the future of the sport, including key information and statistics that pointed out the challenges and opportunities tennis faces today.
Cardio Tennis played to full courts at the PTR Symposium in February and at a key Cardio Tennis Training Course held after the PTR event on Hilton Head Island, S.C.
How can you increase your business and promote tennis in your local area? By signing up now to participate in the industry-wide Rally the Family campaign, where you can take advantage of free promotional and marketing material that will drive consumers—and families—to your courts and programs.