Yes, it’s that time of year again, time to create and distribute your holiday Gift Guide for your tennis store. You’ve probably noticed that some large retailers have had their holiday promotions in full swing for weeks already.
With support from retailers, manufacturers and the U.S. Racquet Stringers Association, the “Tennis Tune-Up” campaign is designed as a year-round effort for the industry. The goal is two-fold: First, to help educate consumers on the need to be properly fit for tennis equipment and to restring their racquets on a regular basis, and second, to drive customers to tennis retail outlets and certified stringers for expert advice.
With the launch of PlayTennis.com and the industry's concentrated efforts to drive traffic to the site, it is more important than ever to get your tennis provider information posted or up-to-date in the GrowingTennis System managed by the TIA. The tennis industry is driving consumers to PlayTennis.com so they can quickly and easily find places to play, search for tennis retailers, connect with tennis teaching professionals, and find tennis programming in their area. The key portal to get listed on this consumer site is at www.GrowTennis.com.
The Tennis Industry Association is proud to announce its partnership with Small Business Saturday®, a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving.
Between Black Friday and Cyber Monday sits Small Business Saturday, a day dedicated to helping small businesses and their communities. By supporting local, independently-owned small businesses, we’re helping create jobs, boost the economy and preserve neighborhoods around the country.
Tennis retailers recently met in New York City during the US Open to discuss efforts to grow the retail sector of the business, including how PlayTennis.com and the Tennis Tune-Up campaign can help drive consumers to tennis retail stores. In addition, the retailers discussed efforts to grow membership in the TIA Retail Division.
The TIA, along with its long-time research partner, Sports Marketing Surveys, USA, is currently analyzing data to produce one of its annual trademark market intelligence reports - the Tennis Dealer Trends Study.
Tennis Retailers have an opportunity to become members of the TIA Retail Division, have a "voice" in the industry and also take advantage of $1,000 worth of membership benefits.
Preferred Card Services (PCS), which has been one of the premier Credit Card Processors since 1986, is now offering an exclusive offer to current and potential members of the Tennis Industry Association and the TIA Retail Division. Any tennis industry business or retailer who switches or enlists the services of PCS will receive $100 towards one year of TIA Membership. Learn more about the benefits of TIA membership at www.TennisIndustry.org/Membership.
The Tennis Industry Association will hold a semi-annual Retail Division meeting on Tuesday, August 27, 2013, at 8 a.m. at the Grand Hyatt New York.