Tennis retailers recently met in New York City during the US Open to discuss efforts to grow the retail sector of the business, including how PlayTennis.com and the Tennis Tune-Up campaign can help drive consumers to tennis retail stores. In addition, the retailers discussed efforts to grow membership in the TIA Retail Division.
The TIA, along with its long-time research partner, Sports Marketing Surveys, USA, is currently analyzing data to produce one of its annual trademark market intelligence reports - the Tennis Dealer Trends Study.
Tennis Retailers have an opportunity to become members of the TIA Retail Division, have a "voice" in the industry and also take advantage of $1,000 worth of membership benefits.
Preferred Card Services (PCS), which has been one of the premier Credit Card Processors since 1986, is now offering an exclusive offer to current and potential members of the Tennis Industry Association and the TIA Retail Division. Any tennis industry business or retailer who switches or enlists the services of PCS will receive $100 towards one year of TIA Membership. Learn more about the benefits of TIA membership at www.TennisIndustry.org/Membership.
The Tennis Industry Association will hold a semi-annual Retail Division meeting on Tuesday, August 27, 2013, at 8 a.m. at the Grand Hyatt New York.
Part-time, seasonal employees can make or break your selling season. Your customers expect a great retail shopping experience from your store or facility, whether it is provided by you, a full-time employee or part-time seasonal help. Here are some best practices we’ve learned over the years from our clients and from living and working in retail environments where part-time summer employees are often the only way local businesses can make it through the season.
The TIA has updated its “Retail Manager’s Manual” with new and revised chapters, an appendix with nearly two dozen “tips,” sample worksheets and an enhanced “resources” section.
Thousands of retailers recently received postcards from the TIA urging them to “have a voice in your industry” by joining the TIA Retail Division. In addition, manufacturer sales reps received packets that include material they can bring to their retail accounts to help promote the Retail Division.
The Tennis Show, which debuted in New York City last year just before the US Open, and tied into the 2012 USTA Tennis Teacher’s Conference, will not be held in 2013. However, the Tennis Show will return to New York in 2014. The TTC, also on hiatus for 2013, will resume in 2014 with expanded plans to provide the best possible learning experience for tennis teachers and coaches.
Consumers will decide in the first three to five seconds if they are comfortable in your store. Making shoppers comfortable in your specialty tennis retail environment as soon as possible is a critical factor in your conversions and your store’s close rate and, of equal importance, in consumer satisfaction with your retail brand.