Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.
The USTA is offering 100% funding to add 36- and 60-foot playing lines for school tennis programs, which will make it easier for organizers and teachers to offer tennis at school, and make it easier for students to excel at the game.
The United States Tennis Association (USTA) has announced a broad professional development initiative that will help prepare the next generation of tennis providers including tennis professionals, coaches, and administrators. Titled USTA University (USTAU), the program will offer curricula in tennis, management, hospitality and sport science.
David Haggerty was elected ITF President at the ITF Annual General Meeting in Santiago, Chile on Friday. The 58-year old from the United States succeeds Francesco Ricci Bitti, whose 16-year term as ITF President ends today. Haggerty will serve a four-year term from 2015-19.
A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.
Tennis promoter Jerry Solomon and a group of financial backers have bought the BB&T Open, the ATP Tour tournament in Atlanta that is part of the Emirates Airline US Open Series and played at the end of July. Earlier this year, the same Solomon-led group also acquired the ATP event in Memphis, which is played in February.
ESPN’s first exclusive US Open resulted in the tournament’s biggest TV audience in four years – capped by a Men’s Championship seen by 43 percent more people than last year – plus an explosion of live streaming on WatchESPN. The average audience across two weeks on ESPN and ESPN2 was 1,265,000 viewers (P2+), up 20 percent compared to 1,054,000 a year ago with a combination of cable and broadcast telecasts, according to Nielsen. It was the most-viewed US Open since 2011 (1,443,000).
In a special ceremony on Sept. 9 at the US Open, the International Tennis Hall of Fame and the International Tennis Federation (ITF) honored former Hall of Fame CEO Mark L. Stenning by presentation of the 2015 Golden Achievement Award. The Golden Achievement Award is presented annually to an individual who has made significant contributions internationally to tennis in the fields of administration, promotion, or education, and who has devoted long and outstanding service to the sport.
The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.
Tennis fans can receive free admission to the US Open grounds on Sept. 10, the second Thursday of the event. The action on the courts will include semifinal matches in men’s and women’s doubles, and the USTA American Collegiate Invitational, which will feature top U.S. collegiate players.