Tennis promoter Jerry Solomon and a group of financial backers have bought the BB&T Open, the ATP Tour tournament in Atlanta that is part of the Emirates Airline US Open Series and played at the end of July. Earlier this year, the same Solomon-led group also acquired the ATP event in Memphis, which is played in February.
ESPN’s first exclusive US Open resulted in the tournament’s biggest TV audience in four years – capped by a Men’s Championship seen by 43 percent more people than last year – plus an explosion of live streaming on WatchESPN. The average audience across two weeks on ESPN and ESPN2 was 1,265,000 viewers (P2+), up 20 percent compared to 1,054,000 a year ago with a combination of cable and broadcast telecasts, according to Nielsen. It was the most-viewed US Open since 2011 (1,443,000).
Mylan World TeamTennis’ historic 40th season closed out Aug. 2 with the Washington Kastles making history by winning a record fifth consecutive championship title with a 24-18 victory over the Austin Aces in Washington DC. It was the sixth overall championship for the Kastles, tying the mark set by the Sacramento Capitals in 2007.
GR8 Group, a leading luxury experience agency, has joined the Tennis Industry Association as a new Supporting Member.
Looking ahead to the launch of the 40th season of World TeamTennis (WTT) on July 12, Billie Jean King reflects with pride on the numerous accomplishments by the league she co-founded in 1974.
Tennis Channel’s French Open coverage set new ratings highs for the network, both in average and single-day tune in. The channel’s live tournament coverage saw an average 0.72 household coverage-area rating, up 33 percent vs. 2014’s 0.54 average. The average 175,000 households in Nielsen metered markets across two weeks was the highest in Tennis Channel’s history in Paris.
Tennis Channel brings you the best of the French Open with multiple ways to watch. Tune in to Tennis Channel (check your TV provider) and download the Tennis Channel Everywhere mobile app (iTunes or Google Play). Starting with Opening Day Sunday, May 24, through the men’s semifinal round Friday, June 5, the network will offer 12 days of live coverage at the 2015 French Open, followed by same-day encore matches during championship weekend.
The WTA Board Of Directors approved a groundbreaking 10-year media agreement of more than $525M with incumbent partner, PERFORM. This extended partnership is the largest live media rights and production venture in the history of the WTA and in women's sports.
World TeamTennis (WTT), the innovative leader in professional team tennis competition, and Mylan (Nasdaq: MYL), one of the world’s leading pharmaceutical companies, today announced an extension of their title sponsorship agreement through 2017.
Tennis legends Monica Seles and Gabriela Sabatini will face each other in a 25th anniversary rematch of their famed 1990 five-set WTA Championship final in the 2015 BNP Paribas Showdown, it was announced today. Roger Federer, who last month led Switzerland to their first-ever Davis Cup championship, will face Grigor Dimitrov and headline the annual tennis showcase on Tuesday, March 10 at Madison Square Garden.