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Federer Tops Forbes 'Fab 40' Sports Brand List

Roger Federer is No. 1 in the “athlete” category of the Forbes “Fab 40,” which picks the most valuable sports brands in four categories:  athletes, teams, businesses and sporting events. Federer’s “current brand value,” according to Forbes, is $36 million. The Swiss champ earns $60 million in endorsements.

Wearable Tech Again Tops List of Fitness Trends from ACSM Survey

Wearable technology will again be the top fitness trend in the coming year, according to an annual fitness trend forecast by the American College of Sports Medicine (ACSM), which surveys exercise professionals. The results were released in the article “Worldwide Survey of Fitness Trends for 2017” published Oct. 26 in the November/December issue of ACSM’s Health & Fitness Journal.

WTA to Launch New Digital and Social Platform

WTA CEO Steve Simon announced the launch of WTA Networks, a new digital media and marketing division that will deliver tennis fans with the highest-quality, on and off-the-court content available anywhere. WTA Networks will completely revamp the WTA’s owned and controlled channels, wtatennis.com and branded social channels. The new digital and social content platform, creative look and feel and enhanced user experience will launch on Jan. 1 at www.wtatennis.com and via a mobile app for Apple and Android smartphones and tablets.

Stars to Shine at 10th Anniversary Showdown in Madison Square Garden

The 10th anniversary of the BNP Paribas Showdown will bring past, current and future stars to the Madison Square Garden court for a night of tennis on Monday, March 6, The Madison Square Garden Company and GF Sports announced. Juan Martin del Potro, Kei Nishikori, Venus Williams, Garbiñe Muguruza, Nick Kyrgios, Jack Sock and a legends matchup to be named later will square off in the 2017 edition of the annual tennis showcase. 

 

‘Inactivity Pandemic’ At Its Worst: Out of 50 Countries, U.S. Kids Are 47th Fittest

U.S. children are in terrible shape. According to a recent report, U.S. children rank 47th in the world in overall physical fitness, based on a series of 20-meter shuttle runs (aka, The Beep Test) conducted with more than 1.1 million children from 50 countries. Yes, U.S. kids barely crack the top 50 in global fitness.

Fromuth Seeks Stringers for USTA National Campus

Fromuth Tennis is looking for stringers to join the stringing team at the USTA National Campus in Orlando, Fla. In addition to being able to string racquets, responsibilities include educating customers on the different strings offered and guiding them to the best selection for their games; training and educating staff on string and stringing techniques; and assisting customers in the retail store. For more information or to apply, email applications@fromuthtennis.com.

 

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