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Participate in ‘Small Business Saturday’ And Encourage Consumers to ‘Shop Small’

In support of small businesses throughout the country, the sixth annual Small Business Saturday will be Nov. 28. Founded by American Express® in 2010, Small Business Saturday® is held on the Saturday following Thanksgiving and celebrates the small businesses that help support their neighborhoods and boost the local economy. Tennis shops and facilities are encouraged to sign up for Small Business Saturday by visiting

USTA Announces new 'USTA University'

The United States Tennis Association (USTA) has announced a broad professional development initiative that will help prepare the next generation of tennis providers including tennis professionals, coaches, and administrators. Titled USTA University (USTAU), the program will offer curricula in tennis, management, hospitality and sport science.

‘Rally the Family’ Campaign Introduced at TIA Tennis Forum

A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.

Cardio Tennis Celebrates 10 Years of Heart-Pumping Fitness

It was at the US Open in 2005 when Cardio Tennis made its national debut, with sessions and demonstrations in the Indoor Courts building that included celebrities and major media coverage. Launched by the TIA in conjunction with the USTA, the focus of Cardio Tennis is on health, fitness, and cardiovascular exercise. As a result of the fitness-based element and social atmosphere, the program has grown its participation base in the U.S. to more than 1.6 million Americans.

Third Annual T.O.M. Conference Takes Shape in Miami

Tennis facility owners and managers should mark March 23 to 25 on their calendars now, as the third annual Tennis Owners & Managers (T.O.M.) Conference takes shape in Miami, during the Miami Open pro tournament. Among the important topics will be the new, industry-wide “Rally the Family” campaign and how tennis facilities can take advantage of this nationwide initiative to help boost business while increasing participation for all ages.

ESPN Coverage of US Open: Largest TV Audience in 4 Years

ESPN’s first exclusive US Open resulted in the tournament’s biggest TV audience in four years – capped by a Men’s Championship seen by 43 percent more people than last year – plus an explosion of live streaming on WatchESPN. The average audience across two weeks on ESPN and ESPN2 was 1,265,000 viewers (P2+), up 20 percent compared to 1,054,000 a year ago with a combination of cable and broadcast telecasts, according to Nielsen. It was the most-viewed US Open since 2011 (1,443,000).

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