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National Youth Tennis Retail Promotion Underway

Plans are underway for more than 1 million racquet hang-cards displaying youth tennis equipment educational messaging to hit the shelves of mass merchants, chain sporting goods stores, and pro/specialty tennis retailers starting later this year and into 2013. These racquet hang-cards, which clearly define age appropriate equipment and will be placed on youth tennis racquets, are a part of the National Youth Tennis Retail Promotion currently being coordinated by the Tennis Industry Association, in conjunction with and support from the USTA.

Nine Reasons Park & Recs Should Team Up With CTAs

Reduced budgets, smaller, overworked staff and shortened hours of operation press Parks & Recreation Departments into exploring various methods to make ends meet. When it comes to tennis, though, developing relationships with local Community Tennis Associations can help a rec department save money, increase programming, fill their tennis courts, and open the doors for grants and scholarships.

Free Tennis Play Days to Coincide with Nickelodeon's Worldwide Day of Play

The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.

New 'Dashboard' Tracks Progress for 10 and Under Tennis

To monitor and report on the progress of 10 and Under Tennis, the USTA has created a “Dashboard,” which sets 2012 goals and tracks the initiative across various categories.

“While our ‘Dashboard’ may be new this year, we’ve been tracking our progress throughout the last few years,” says Scott Schultz, the USTA’s managing director for Youth Tennis. “For 10 and Under Tennis, 2011 was a tremendous year. The industry really pulled together and we had major growth in every category.”

Nintendo Signs On as Sponsor of SmashZone Tour

The USTA announced in May that Nintendo has signed on as an Official Sponsor of the SmashZone Mobile Tour, the interactive tennis fan attraction which introduces children to tennis in a fun and engaging way.  As part of the agreement, Nintendo, the worldwide pioneer in the creation of interactive entertainment, will incorporate video game kiosks into the SmashZone experience throughout the duration of the tour. The partnership launched at the California Strawberry Festival in Oxnard, Calif., which was held on May 19 - 20.

10 and Under Tennis hits Pelham, Ala.

From USTA Reports

The USTA Pro Circuit’s $25,000 women’s event in Pelham, which is part of greater Birmingham (a local investment market), treated several hundred kids to 10 and Under Tennis demonstrations and clinics -- both at the Valley Intermediate School and at the Pelham Racquet Club.  Professional players also joined in the fun and offered tips on how to get started using the smaller, modified equipment.  They also discussed the benefits of playing the sport at a young age and how the 10 and Tennis initiative is making that possible. 

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