The Tennis Industry Association continues to work closely with manufacturers, in conjunction with the USTA, to create a National Youth Tennis Retail Promotion, which helps educate both consumers and retailers in all channels on age-appropriate youth tennis equipment that consumers should be purchasing for their young players.
The TIA has been very active in its efforts to promote tennis retail and help tennis shops bring in more business. Among the initiatives is coordinating a National Youth Tennis Retail Promotion in conjunction with the USTA and manufacturers, and retailers to help educate the marketplace on the new age-appropriate equipment standards for tennis.
The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.
This summer tennis providers can take advantage of the revenue generation opportunities created by 10 and Under Tennis by hosting a Kids' Tennis Club or a Tennis Play Day.
Looking to build or line 36-foot and 60-foot courts for your 10 and Under Tennis programs? The newest edition of “Tennis Courts: A Construction & Maintenance Manual” can help with all aspects of creating the right environment for youth tennis.
To monitor and report on the progress of 10 and Under Tennis, the USTA has created a “Dashboard,” which sets 2012 goals and tracks the initiative across various categories.
“While our ‘Dashboard’ may be new this year, we’ve been tracking our progress throughout the last few years,” says Scott Schultz, the USTA’s managing director for Youth Tennis. “For 10 and Under Tennis, 2011 was a tremendous year. The industry really pulled together and we had major growth in every category.”
The USTA announced in May that Nintendo has signed on as an Official Sponsor of the SmashZone Mobile Tour, the interactive tennis fan attraction which introduces children to tennis in a fun and engaging way. As part of the agreement, Nintendo, the worldwide pioneer in the creation of interactive entertainment, will incorporate video game kiosks into the SmashZone experience throughout the duration of the tour. The partnership launched at the California Strawberry Festival in Oxnard, Calif., which was held on May 19 - 20.
From USTA Reports
Retailers, like coaches and teaching professionals, are important in leading the way in assuring that the “right” balls are being used by the “right” players for 10 and Under Tennis. As the spring and summer seasons are fast approaching, you need to make sure you stock the right inventory of foam and lower compression felt balls for your customers.
The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.