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Free Tennis Play Days to Coincide with Nickelodeon's Worldwide Day of Play

The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.

New 'Dashboard' Tracks Progress for 10 and Under Tennis

To monitor and report on the progress of 10 and Under Tennis, the USTA has created a “Dashboard,” which sets 2012 goals and tracks the initiative across various categories.

“While our ‘Dashboard’ may be new this year, we’ve been tracking our progress throughout the last few years,” says Scott Schultz, the USTA’s managing director for Youth Tennis. “For 10 and Under Tennis, 2011 was a tremendous year. The industry really pulled together and we had major growth in every category.”

Nintendo Signs On as Sponsor of SmashZone Tour

The USTA announced in May that Nintendo has signed on as an Official Sponsor of the SmashZone Mobile Tour, the interactive tennis fan attraction which introduces children to tennis in a fun and engaging way.  As part of the agreement, Nintendo, the worldwide pioneer in the creation of interactive entertainment, will incorporate video game kiosks into the SmashZone experience throughout the duration of the tour. The partnership launched at the California Strawberry Festival in Oxnard, Calif., which was held on May 19 - 20.

10 and Under Tennis hits Pelham, Ala.

From USTA Reports

The USTA Pro Circuit’s $25,000 women’s event in Pelham, which is part of greater Birmingham (a local investment market), treated several hundred kids to 10 and Under Tennis demonstrations and clinics -- both at the Valley Intermediate School and at the Pelham Racquet Club.  Professional players also joined in the fun and offered tips on how to get started using the smaller, modified equipment.  They also discussed the benefits of playing the sport at a young age and how the 10 and Tennis initiative is making that possible. 

10 and Under Tennis Gains Extensive Coverage in Q1

The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.

USTA Unveils New Icon System for 10andUnderTennis.com

The USTA has unveiled a new "icon system" for its growing 10andUnderTennis.com website, allowing tennis facilities and providers to enhance their consumer search profiles. The new icon system makes it easier for parents and consumers to easily identify what programs and services tennis providers are employing in their 10 and Under Tennis programming. Click here to view the new icon system for 10 and Under Tennis.

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