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PHIT America Alliance Welcomes Grassroots Influencers

The PHIT America Alliance has created a new category to help support the health and fitness campaign. “Ambassadors” include grassroots influencers such as tennis teaching pros, fitness professionals, retailers, park & rec administrators, P.E. and school teachers or any individual who wants to help spread the word about PHIT America and healthy living.

Tennis Tune-Up Campaign Gains Industry Support

Recently, the Tennis Industry Association re-launched PlayTennis.com to get more tennis players into the game and progress on the pathway to becoming frequent players. Accompanying the re-launch of the site is the introduction of an all-new industry initiative that is gaining support from retailers, manufacturers, and the USRSA—a "Tennis Tune-Up" campaign.

For 10U Tennis Providers, the Formula for Success is Simple

Tennis director and former club owner Rick Vetter says it’s not rocket science: Fewer Courts + More Players = More Income. How do you put this formula into practice at your tennis facility? One of the most reliable answers is with 10 and Under Tennis, which brings more kids onto the court at one time. But there’s a bonus, adds Vetter: 10 and Under Tennis also helps you build your base of players for the future.

TRX Cardio Tennis Becomes Part of TRX's Professional Education 'Menu'

In an effort to create even more cross-over between the tennis and fitness world, the TIA, which manages the Cardio Tennis program in the U.S. and internationally, has partnered with one of the leading fitness products and programs, TRX, to create the ultimate ball striking and calorie burning workout with power, strength, balance and flexibility components.

Introducing the Cardio Tennis Triples Tournament

Would you like to offer a new tournament format for your club or tennis group this season? Why not host a Cardio Tennis Triples Tournament? Usually there are only two types of competition available to players – tournaments and leagues. We know how long and frustrating tournaments can be and what a huge commitment a league is. With Cardio Tennis Triples, players experience the camaraderie of a league team in a format that only takes a few hours of intense, fun, and calorie-burning competition. You can run an entire event, keeping large numbers of people on court and having fun, in a single evening or weekend morning or afternoon.

Youth Tennis Hang Tags and POP Materials Hit Retail Shelves

Beginning in early 2012 the Tennis Industry Association worked closely with the USTA and tennis industry manufacturers to develop a National Youth Tennis Retail Initiative plan. The focus of this plan was to develop consistent messaging that would help educate consumers and retailers on the proper equipment for youth tennis as well as drive them to the website, youthtennis.com, where they could find play opportunities quickly and easily. As a result, the TIA coordinated the printing of over 1 million tennis racquet hang-cards to be placed on youth racquets at the various retail channels throughout the United States. In addiiton, the TIA worked closely with the USTA to develop POP signage for retailers to utilize in their stores.

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