PlayTennis.com, an unbranded collaborative effort from major stakeholders in the tennis industry will receive a boost in its reach to consumers as the consumer "activation" date has been scheduled for Thursday, Sept. 5.
Cardio Tennis participation grew and frequent player play occasions were up nearly 2%, while overall tennis participation remained flat, according to the Physical Activity Council's (PAC) Annual U.S. Participation in Sports, Fitness, and Recreation report. The study, which surveys participation across 125 different sports, fitness and leisure activities, is the nation’s largest report on physical activity. The survey, conducted online with a sample size of more than 40,000, is supported by six sports, fitness, and recreation trade organizations.
Mike Ballardie, the new CEO of Prince Global Sports, is the newest member of the Tennis Industry Association’s Board of Directors. Ballardie, who is based in London, has been responsible for Prince’s operations in the eastern hemisphere for nearly 10 years.
Cardio Tennis is fast becoming a worldwide brand—receiving prominent play by Tennis Australia (TA) during this year’s Australian Open and officially relaunching/rebranding in Great Britain with new initiatives and a new spokesperson.
This month, leading sports and fitness industry companies and organizations, as well as other corporate partners, will launch PHIT America, a year-round, educational, advocacy, and social media marketing campaign designed to reach millions of Americans. PHIT America will combat the obesity and sedentary activity crisis -- which is having an adverse effect on health care costs in the U.S. -- by promoting new legislation and grassroots programs that will help get Americans more active, playing more sports, getting fit and becoming healthier.
HILTON HEAD ISLAND, SC (Dec. 13, 2012) — Greg Mason, the vice president of sales and marketing for Head Penn, will be the president of the Tennis Industry Association for 2013-2014. He succeeds Wilson Racquet Sports General Manager Jon Muir, who was president for the last four years and remains on the TIA’s Executive Committee.
With the launch of playtennis.com, it is more important than ever to get your tennis provider information posted or up-to-date in the GrowingTennis System managed by the TIA. The tennis industry is driving consumers to playtennis.com so they can quickly and easily find places to play, search for tennis retailers, connect with tennis teaching professionals, and find tennis programming in their area. The key portal to get listed on this new consumer site is through the GrowingTennis System at www.GrowTennis.com.
Cardio Tennis was a big part of the USPTA's Annual World Conference on Tennis in September at the Hyatt Regency Monterey Hotel & Spa in Monterey, Calif.
The United States Professional Tennis Association honored those who stand out and go above and beyond in all aspects of the tennis industry, from tennis coaches to players to volunteers during its annual national awards breakfast today at the USPTA World Conference on Tennis. USPTA, the world's oldest and largest association of tennis-teaching professionals, is hosting its annual World Conference Sept. 16-21 at the Hyatt Regency Monterey Hotel & Spa in Monterey, Calif.
In October, Hilton Head Island, SC, will host two separate tennis industry events designed to provide educational opportunities to two different industry audiences to help grow the sport.
From Oct. 13 -14, the Tennis Industry Association (TIA) will hold its inaugural "Tennis Facility Owners & Managers Workshop.” Then, from Oct. 16 - 18, the Professional Tennis Registry (PTR) will host its "Directors of Tennis Conference." Both events will be held at the Sonesta Resort.