Cardio Tennis is fast becoming a worldwide brand—receiving prominent play by Tennis Australia (TA) during this year’s Australian Open and officially relaunching/rebranding in Great Britain with new initiatives and a new spokesperson.
This month, leading sports and fitness industry companies and organizations, as well as other corporate partners, will launch PHIT America, a year-round, educational, advocacy, and social media marketing campaign designed to reach millions of Americans. PHIT America will combat the obesity and sedentary activity crisis -- which is having an adverse effect on health care costs in the U.S. -- by promoting new legislation and grassroots programs that will help get Americans more active, playing more sports, getting fit and becoming healthier.
The Upper St. Claire (Pa.) Tennis Development Program, Inc. won the inaugural Cardio Tennis Get Fit Challenge, in which tennis facilities from across country competed in a five-week challenge designed to help participants reach their health and fitness goals.
This past year has seen exciting developments in the Cardio Tennis program. New technologies and tools have been added to the program offering to help tennis businesses create even more revenue, as well as welcome more people to tennis. Hundreds of new coaches, both in the United States and globally have attended training courses to become Licensed Cardio Tennis professionals. As we look back on our progress for 2012 we are pleased with the growth in the program in other countries and at home, yet we realize there are many opportunities to further enhance Cardio Tennis and we will continue to work on building upon the successes of the past seven years.
TIA Cardio Tennis Manager Michele Krause just finished running an afternoon of Cardio Tennis sessions at the grand opening celebration of the Montgomery TennisPlex in Boyds, Md., outside of Washington, D.C. She finally has a moment to relax before heading to California for the USPTA World Conference, where she and some of the National Cardio Tennis Speakers Team members will put on morning clinics for the attendees and offer a presentation to USPTA pros.
Cardio Tennis was a big part of the USPTA's Annual World Conference on Tennis in September at the Hyatt Regency Monterey Hotel & Spa in Monterey, Calif.
TIA Cardio Tennis Manager Michele Krause, along with two National Cardio Tennis Speakers Team members, conducted a training workshop for staff and other professionals at the new Montgomery TennisPlex in Boyds, Md., on Sept. 14—the day before the facility had its Grand Opening celebration.
The Sporting Goods Manufacturers Association (SGMA) plans to change its name to the Sports & Fitness Industry Association (SFIA) as part of a new branding effort. The rebranding process is a reflection of a multi-year strategic planning process that includes a disciplined focus on its core offerings: member services; thought leadership & events; public & industry affairs; and research insights.
Tennis coach Nick Bollettieri spoke to participants at the TRX Cardio Tennis Pilot Training Course held at IMG Academies in Bradenton, Fla., July 21-22. The legendary coach, who will be inducted into the Tennis Industry Hall of Fame on Aug. 24 in New York, talked to attendees about how a healthy lifestyle and exercise promotes longevity and slows down the aging process.
Tennis providers should make sure to visit the Cardio Tennis® booth at The Tennis Show in New York City on Aug. 24. Cardio Tennis has become one of the fastest growing fitness trends in the U.S., and in fact has been one of the fastest growing tennis programs in the country. Since its creation in 2005, there are now more than 1.3 million Cardio Tennis participants.