Plans for “Rally the Family,” a new industry-wide campaign announced during the US Open that is designed to bring more players into the sport of tennis, continue to be refined in preparation for testing in select markets this fall and winter. The new family tennis initiative is expected to be rolled out to consumers in March.
One of the programs designed to bring adults into the game—and perfect for the Rally the Family campaign—is Play Tennis Fast (PTF), which is designed as six one-hour "Play To Learn” group socials that use low-compression ROG balls and shorter courts to introduce or welcome back adult players to tennis.
The agenda for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will take place March 23-25 in Miami, includes topics focused on growing revenue for clubs and facilities. The third annual T.O.M. Conference, presented by the TIA, will bring together industry leaders and top experts in the field of facility operations and management. The event will include a separate session on the State of the Tennis Industry.
The Cardio Tennis International Trainer Summit will be held Nov. 27-29 at the LTA National Tennis Centre in Roehampton in southwest London. Eighteen world-class tennis and fitness professionals from 11 countries will participate in the Summit.
The United States Tennis Association (USTA) has announced a broad professional development initiative that will help prepare the next generation of tennis providers including tennis professionals, coaches, and administrators. Titled USTA University (USTAU), the program will offer curricula in tennis, management, hospitality and sport science.
A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.
It was at the US Open in 2005 when Cardio Tennis made its national debut, with sessions and demonstrations in the Indoor Courts building that included celebrities and major media coverage. Launched by the TIA in conjunction with the USTA, the focus of Cardio Tennis is on health, fitness, and cardiovascular exercise. As a result of the fitness-based element and social atmosphere, the program has grown its participation base in the U.S. to more than 1.6 million Americans.
Tennis facility owners and managers should mark March 23 to 25 on their calendars now, as the third annual Tennis Owners & Managers (T.O.M.) Conference takes shape in Miami, during the Miami Open pro tournament. Among the important topics will be the new, industry-wide “Rally the Family” campaign and how tennis facilities can take advantage of this nationwide initiative to help boost business while increasing participation for all ages.
With traffic on PlayTennis.com continuing to increase, the home page on the key industry-supported website devoted to getting people into tennis and playing more often is being streamlined and simplified. Visitors to the PlayTennis.com home page will be able to quickly and easily dive into searches that will return courts, program, players, retailers and much more in their local areas.
The 8th Annual Tennis Industry Association (TIA) Tennis Forum will be Monday, Aug. 31, at the Grand Hyatt New York City, from 8:30 to 9:45 a.m. At the Forum, tennis industry executives will present the latest news about the state of the tennis industry, including participation and equipment sales research, updates on initiatives, and an announcement about a major long-term campaign designed to bring more players into the sport.