In a study of TV viewership of sports in 10 countries by Ampere Analysis, there is a troublesome trend: 18-24 year olds around the world, especially in the U.S., are not watching sports on TV. In the U.S., the drop is 45% versus the national average. Globally, eight of 10 countries have seen drops. The UK was the closest to the U.S. in the fallout, with a 34% drop. The full report can be found on Business Insider.
ATP and ATP Media announced that Amazon Prime Video is now an official streaming partner of the ATP World Tour. The new deal covers the worldwide distribution of the Next Gen ATP Finals through Amazon Prime Video.
To help get more Americans physically active, PHIT America is launching PHIT America Month. This national event will promote and encourage millions of Americans to Get Moving in May 2018, while growing sports and fitness participation. PHIT America and more than 100 corporate sponsors, sports celebrities, plus thousands of local supporters are expected to offer hundreds of ways for Americans to Get Moving, including participation in local events. PHIT America Month is open to all Americans and most of the programs offered will be free.
Lacoste has agreed to acquire French racquet and string manufacturer Tecnifibre. The purchase price was undisclosed. Lacoste will acquire an 80 percent stake and the deal is expected to close in October.
The USTA and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, have teamed up to host the first ever "Careers Beyond the Court" Virtual Field Trip to inspire students to explore exciting career paths in the tennis industry. The event will premiere on Thursday, September 14, at 1 p.m. ET.
The 10th Annual Tennis Industry Association (TIA) Tennis Forum was held in New York City on Aug. 28, the first day of play at the US Open, and the audience of nearly 300 tennis industry leaders heard the latest news about the state of the tennis industry, updates on grow-the-game initiatives, and business insights, along with a spotlight on tennis innovation.
International Tennis Federation President David Haggerty was honored at the Tennis Industry Association Tennis Forum in New York on Aug. 28 with induction into the Tennis Industry Hall of Fame.
Former professional tennis player, legendary coach and current Tennis Channel analyst Paul Annacone will be a featured panelist at the Future of Tennis & Tech event on Monday, Aug. 28, in New York City. Annacone, who reached career-high rankings of No. 12 in the world in singles and No. 3 in doubles, is a former coach of champions Pete Sampras and Roger Federer. Among his areas of expertise are using technology to monitor and improve performance.
The 10th Annual Tennis Industry Association (TIA) Tennis Forum will be on Monday, Aug. 28, at the Intercontinental New York Barclay Hotel. The Forum will include the latest news about the state of the tennis industry, updates on grow-the-game initiatives, business insights and a spotlight on innovation.