A new player-matching tool for the PlayTennis.com website is being beta-tested now with a group of recreational players and should start to roll out later this summer. The new feature will help to overcome one of the biggest barriers that TIA research shows has been an entry to playing tennis: finding someone to play with.
The TIA is creating new opportunities for technology development companies that offer "software as a service" (SaaS) to help tennis providers manage and grow their businesses.
The TIA and the International Tennis Federation (ITF) have joined to create a Global Tennis Research Partnership designed to create a plan that establishes participation and market trends on a global basis. It's the first time that a sport has established an international evaluation and measurement program managed and controlled by the stakeholders in the sport.
The TIA's "State of the Tennis Industry" meeting will be Monday, Aug. 26, at the Grand Hyatt New York, beginning at 8 a.m. The meeting is free and open to all in the industry, however space is limited. Those interested in attending should visit TennisIndustry.org/Meeting for more information and to register.
New research by the Physical Activity Council of 40,000 Americans shows children who do not have physical education (P.E.) are more than twice as likely to be totally sedentary outside of school. And, children who have physical education are two to three times more likely to be play sports and be active outside of school than children without physical education.
PlayTennis.com, the one stop portal for consumers to find out about all things TENNIS, has recently been relaunched and is beginning to gain traction as the premier tool to connect current and potential players to the sport by allowing them to find places to play, find instruction, connect with retailers, locate programs, and much more! Providers can get involved in the effort, too, by signing up to be listed on the site and helping promote the URL with free marketing materials provided by the industry.
Sign-up to host a Free Tennis Play Event any day in September to kick-off your fall program promotion!
The United States Tennis Association (USTA) today announced that it is developing an educational curriculum, consisting of a series of courses and workshops, that focuses on the development of young players. The USTA will work in collaboration with the Professional Tennis Registry (PTR) and the United States Professional Tennis Association (USPTA), in developing the curriculum, which will serve as part of the pathway to PTR and USPTA certification.
Thousands of retailers recently received postcards from the TIA urging them to “have a voice in your industry” by joining the TIA Retail Division. In addition, manufacturer sales reps received packets that include material they can bring to their retail accounts to help promote the Retail Division.
For the first half of 2013 the TIA has been focused on industry efforts to grow the game and the business of tennis. Under the direction of TIA President Greg Mason—whose two-year term commenced at the beginning of 2013—and our board of directors, we continue to focus our efforts on our key strategic platforms.