The soon to be published 2015 TIA State of the Industry report outlines key research to help tennis industry businesses and organizations. The TIA produces more than 70 annual research reports, and the State of the Industry analyzes this data to determine where this industry has been, where it is now, and where it is going. Here are some key data points from the current report. (The 2015 State of the Industry report is available starting at the “Industry” ($100) level of TIA membership. Visit TennisIndustry.org.)
The TIA will soon be publishing the fifth edition of its annual State of the Industry report, which analyzes data from the previous year collected through the nearly 80 TIA surveys and research studies. The State of the Industry report contains important information that all segments of the tennis industry can, and should, use to help their business.
Mark your calendars now for the 8th Annual TIA Tennis Forum, which will be on Monday morning, Aug. 31, on the Ballroom Level of the Grand Hyatt New York, right before play begins at the 2015 US Open.
A high-powered lineup of tennis, sports and business executives shared their insights, issues, and concerns at the 2015 Tennis Industry Association (TIA) Tennis Summit, held March 17-18 in conjunction with the BNP Paribas Open men’s and women’s professional tennis tournament in Indian Wells, Calif. The event was held at the Westin Mission Hills Golf Resort & Spa in nearby Rancho Mirage.
The 2014 holiday shopping season was a welcomed boost to tennis racquet sales in the pro/specialty retail market this year. From October to December, traditionally peak "shopping" season in the U.S., tennis racquet unit sales increased 4% over the same period last year.
The TIA recently released two of its annual market intelligence reports—the Late Season Court Activity Monitor and the TIA Consumer Study, highlighting important trends in the tennis industry in 2014.
Shoppers across the nation showed strong support for local independent businesses, including tennis retailers, on Small Business Saturday. About 88 million consumers “Shopped Small” on Nov. 29, up 14.9 percent from a year ago, according to the results from the Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Business (NFIB) and American Express.
The recently released 2014 TIA Tennis Participation Study shows gains in the total number of tennis players, but also a growing interest for playing tennis among Americans. The report is derived from the annual Physical Activity Council (PAC) Participation Report, the nation's largest single-source sports study, which looks at participation for more than 120 sports and activities.
The tennis marketplace experienced some challenges through the first half of 2014, however, Q3 wholesale shipment results point to a brighter conclusion for the second half of the year.
Tennis is the only traditional participation sport to be ranked in the Top 10 in terms of participation growth, out of nearly 120 sports and activities surveyed in the recently released Physical Activity Council (PAC) 2014 Participation Report. In the U.S., tennis grew by 658,000 players, or 4%, in the last year, to bring total tennis participation to 17.68 million players, according to PAC data.