According to a recent consumer research study commissioned by Tennis Australia that focuses on its effort to grow participation in the country via Cardio Tennis, the program has "clearly succeeded in its launch objectives." The study, which was conducted by First Point Research and Consulting on behalf of Tennis Australia, was aimed at understanding how "the program [Cardio Tennis] has delivered against the expectations of participants and the broader target." In 2012, Tennis Australia launched the Cardio Tennis program at the Australian Open as a part of its efforts to grow participation in the game throughout the country.
NEW YORK, NY (Sept. 5, 2012) — The tennis industry came together in New York City, just days before the US Open tennis tournament began, for The Tennis Show 2012, a one-day celebration of the "sport of opportunity."
Earlier this year, the TIA released updates of two key reports – “State of the Tennis Industry 2012” and an updated “TIA Strategic Overview” – that look at trends and research in the industry and identify and describe the TIA’s four top-level strategies for industry growth.
The first half of 2012 started off on a positive note for the tennis industry in terms of wholesale shipments of racquets and balls, as well as retail sales for tennis racquets. While much of the success for the first half of the year was driven by a strong first quarter, the second quarter was defined by a lingering cautious optimism among tennis players and their buying habits.
The TIA's biennial "Cost of Doing Business: Tennis Facilities" report is now available for Associate Level and above members to download at TennisIndustry.org. The report is also available for purchase by non-members.
The TIA’s home page at TennisIndustry.org now has an “Industry Dashboard” link that shows quarterly numbers for wholesale racquet, ball,
and string shipments in both units and dollars. To see a quick view of the new industry dashboard click here.
To monitor and report on the progress of 10 and Under Tennis, the USTA has created a “Dashboard,” which sets 2012 goals and tracks the initiative across various categories.
“While our ‘Dashboard’ may be new this year, we’ve been tracking our progress throughout the last few years,” says Scott Schultz, the USTA’s managing director for Youth Tennis. “For 10 and Under Tennis, 2011 was a tremendous year. The industry really pulled together and we had major growth in every category.”
According to SGMA’s Manufacturers Sales by Category Report (2012 edition), manufacturers' (wholesale) sales of sporting goods equipment, fitness equipment, sports apparel, athletic footwear, and sports licensed merchandise in the U.S. totaled $77.31 billion in 2011—a 4.2 percent increase over 2010 when wholesale sales were $74.19 billion.cturers' shipments in the U.S. market and expressed in wholesale, not retail, dollar values.
The Tennis Industry Association (TIA) is set to release its second annual “State of the Industry” report, which compiles key research from the trade association’s dozens of in-depth annual research studies and surveys into a top-line document that helps to “narrate the story of the tennis industry” for the past year. Key findings include data on the value of the overall tennis economy, participation and play frequency trends, equipment sales, and pro events.
The Tennis Industry Association plans to release in April the second edition of a newly developed report, designed to “help narrate the story of the tennis industry,” says TIA Executive Director Jolyn de Boer.