The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at PlayTennis.com and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.
The soon to be published 2015 TIA State of the Industry report outlines key research to help tennis industry businesses and organizations. The TIA produces more than 70 annual research reports, and the State of the Industry analyzes this data to determine where this industry has been, where it is now, and where it is going. Here are some key data points from the current report. (The 2015 State of the Industry report is available starting at the “Industry” ($100) level of TIA membership. Visit TennisIndustry.org.)
Peter Burwash, the founder and president of Peter Burwash International (PBI), the largest tennis management company in the world, will become the 10th inductee into the Tennis Industry Hall of Fame in a ceremony during the TIA Tennis Forum on Aug. 31 at the Grand Hyatt in New York City.
To help tennis providers manage and grow their businesses, the Tennis Industry Association is working with technology development companies that offer “software as a service” (SaaS). The newest partner is 10sPortal.com, a web-based suite of highly integrated tennis-club management software services.
The Tennis Industry Association has recently updated its comprehensive online industry resource, the TIA Business Directory, designed to help quickly locate products, services, and information that tennis industry professionals and tennis players seek. The TIA Business Directory lists more than 10,000 tennis industry businesses. It can be accessed at TennisIndustry.org by clicking on “Directory.”
Retour Tennis, the maker of the AD-IN Bin for tennis ball recycling, has joined the Tennis Industry Association as a Supporting Member.
The eighth annual TIA Tennis Forum will be on Monday, Aug. 31, on the Ballroom level of the Grand Hyatt New York City, right before play begins at the 2015 US Open. In addition, mark your calendars for the third annual Tennis Owners & Managers (T.O.M.) Conference, which will be held March 23-25 in Miami during the 2016 Miami Open.
As the tennis-industry-wide “Try Tennis Free” national campaign passes the midpoint in the month of May, nearly 2,000 facilities across the country have signed on to offer free tennis sessions designed to bring non-players and former players into the sport. Consumers, particularly new or returning players, can visit PlayTennis.com or TryTennisFree.com to find local facilities and tennis teaching professionals offering a free introductory session, lesson, clinic or other event.
Thirty select tennis and fitness professionals from across the U.S. took part in the Cardio Tennis Trainer Summit, held at the IMG Academy in Bradenton, Fla. At the two-and-a-half-day event, attendees learned the skills and knowledge required to be a TIA Cardio Tennis Trainer.
The PlayTennis.com website, which is a “central portal” for bringing people into tennis, has been upgraded with new features and functionality, which will further help to boost play during the tennis-industry-wide “Try Tennis Free” campaign.