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PHIT America Teams With Tennis Industry to Promote Physical Activity

The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.

Registration Now Open for 2016 T.O.M. Conference in Miami

Registration is now open for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will be March 23-25 in Miami during the Miami Open pro tournament. To register for the conference, and to take advantage of a discounted rate at the Hilton Downtown Miami and tickets for conference attendees to the Miami Open, visit TheTomConference.com.

Q3 ‘Bumpy’ for Equipment, But Some Optimistic Signs

The third quarter of 2015 was bumpy for the tennis marketplace overall, with only strings and ROG tennis balls growing in wholesale shipments. Racquet unit shipments continue to lag, although pro/specialty retailers showed minor growth in racquet unit sales. However, there appears to be some early signs of overcoming the rust from issues in the greater shipment environment that nagged the industry in 2014 and continued into 2015.

TIA Conducting Annual Tennis Facility, Business and Retail Census

Verifying your facility, business and retail information for the industry’s annual census is an important activity of the TIA to keep current information on courts, program, retail and more. A “snapshot” of information was delivered to industry inboxes this week. For providers of programs, the information helps supply consumer search websites including PlayTennis.com, YouthTennis.com, CardioTennis.com and more.

‘Play Tennis Fast’ Offers Perfect Intro for Adults

One of the programs designed to bring adults into the game—and perfect for the Rally the Family campaign—is Play Tennis Fast (PTF), which is designed as six one-hour "Play To Learn” group socials that use low-compression ROG balls and shorter courts to introduce or welcome back adult players to tennis.

2016 T.O.M. Conference Topics Focus on Growing Profits

The agenda for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will take place March 23-25 in Miami, includes topics focused on growing revenue for clubs and facilities. The third annual T.O.M. Conference, presented by the TIA, will bring together industry leaders and top experts in the field of facility operations and management. The event will include a separate session on the State of the Tennis Industry.

Participate in ‘Small Business Saturday’ And Encourage Consumers to ‘Shop Small’

In support of small businesses throughout the country, the sixth annual Small Business Saturday will be Nov. 28. Founded by American Express® in 2010, Small Business Saturday® is held on the Saturday following Thanksgiving and celebrates the small businesses that help support their neighborhoods and boost the local economy. Tennis shops and facilities are encouraged to sign up for Small Business Saturday by visiting www.shopsmall.com.

‘Rally the Family’ Campaign Introduced at TIA Tennis Forum

A “Rally the Family” campaign designed to bring more players into the sport of tennis was unveiled by the USTA and TIA at the 8th Annual TIA Tennis Forum, held in New York City during the 2015 US Open. The new family tennis initiative will be rolled out to consumers in March, said Kurt Kamperman, the USTA’s chief executive of Community Tennis.

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