Tennis Channel’s French Open coverage set new ratings highs for the network, both in average and single-day tune in. The channel’s live tournament coverage saw an average 0.72 household coverage-area rating, up 33 percent vs. 2014’s 0.54 average. The average 175,000 households in Nielsen metered markets across two weeks was the highest in Tennis Channel’s history in Paris.
Two years ago, the State of the Tennis Industry meeting in New York was the start of an examination of the health of our industry. Through subsequent Tennis Summits and Tennis Owners & Managers (T.O.M.) Conferences, the TIA brought the industry together to exchange ideas and open a dialogue on issues and concerns, which continues this year at the TIA Tennis Forum on Aug. 31 in New York City.
The eighth annual TIA Tennis Forum will be Monday, Aug. 31, on the Ballroom level of the Grand Hyatt New York City, right before play begins at the 2015 US Open. Free to attend, the Forum will present the latest news about the state of the tennis industry, including participation, equipment sales data, grassroots initiatives, Youth Tennis, updates from the USTA, and more. Plus, in a ceremony at the conclusion of the Forum, Peter Burwash will become the 10th inductee into the Tennis Industry Hall of Fame.
The TIA worked closely with industry partners, USTA, USPTA and PTR to launch a "Try Tennis Free" campaign for May 2015, and then continuing year-round. Industry research shows 65% of players who begin tennis in introductory programming continue with the sport. Facilities and certified tennis professionals were encouraged to sign up at PlayTennis.com and offer a free introductory program, such as a Play Day, Cardio Tennis, etc. to new and returning tennis players.
The soon to be published 2015 TIA State of the Industry report outlines key research to help tennis industry businesses and organizations. The TIA produces more than 70 annual research reports, and the State of the Industry analyzes this data to determine where this industry has been, where it is now, and where it is going. Here are some key data points from the current report. (The 2015 State of the Industry report is available starting at the “Industry” ($100) level of TIA membership. Visit TennisIndustry.org.)
Peter Burwash, the founder and president of Peter Burwash International (PBI), the largest tennis management company in the world, will become the 10th inductee into the Tennis Industry Hall of Fame in a ceremony during the TIA Tennis Forum on Aug. 31 at the Grand Hyatt in New York City.
To help tennis providers manage and grow their businesses, the Tennis Industry Association is working with technology development companies that offer “software as a service” (SaaS). The newest partner is 10sPortal.com, a web-based suite of highly integrated tennis-club management software services.
The Tennis Industry Association has recently updated its comprehensive online industry resource, the TIA Business Directory, designed to help quickly locate products, services, and information that tennis industry professionals and tennis players seek. The TIA Business Directory lists more than 10,000 tennis industry businesses. It can be accessed at TennisIndustry.org by clicking on “Directory.”
Retour Tennis, the maker of the AD-IN Bin for tennis ball recycling, has joined the Tennis Industry Association as a Supporting Member.
Sportsmen’s Tennis and Enrichment Center, located in Dorchester’s historic Harambee Park, will host Olympic and Paralympic tennis if Boston becomes the host city for the 2024 Olympic Games, Sportsmen’s Executive Director Toni Wiley and Boston 2024 Partnership CEO Rich Davey announced.