In 2011, participation in outdoor recreation reached a five-year record in the U.S.—perhaps signaling a move toward healthier, active lifestyles. More than 141 million Americans, or 49.4 percent of the U.S. population, participated in outdoor activities last year—reflecting an increase of 3 million people compared to 2010 and continuing a five-year trend.
Efforts to engage children in physical activities and sports—including tennis—are starting to have an effect on America’s youngest generation, according to a new study released by the Physical Activity Council (PAC), a partnership of major trade associations in the sports, fitness and leisure industries.
With the soft launch of the PlayTennis.com consumer site, all tennis providers—teaching pros, facilities, retailers, tennis organizations and more—should go to GrowTennis.com now to update or add their information, so consumers can find them. It’s a free and easy way to help drive traffic to your business—and to help consumers get into the game and play more tennis.
The TIA held key meetings last month during Tennis Night in America and the BNP Paribas Showdown in New York City. The meetings were organized to update groups on various initiatives, programs and objectives. The following day, a retailer focus group met first with manufacturers and TIA's Retail Consulting Specialists, then separately to discuss challenges affecting the retail sector and ways for greater involvement with the industry.
The USTA recently shared a report on national media attention that the 10 and Under Tennis initiative has been receiving. Among the highlights were a media tour of TV stations by 10 and Under Tennis spokesperson Christine Taylor, local coverage of “March Into Tennis” events in top markets, TV segments on youth programs, and extensive coverage of First Lady Michelle Obama playing tennis for the “Let’s Move!” initiative.
Cardio Tennis® has just kicked it up a notch—with opportunities for an even more comprehensive full-body workout. The Tennis Industry Association has partnered with TRX Suspension Training® to bring the innovative training system to the courts with TRX Cardio Tennis, and workshops for tennis providers are under way.
Cardio Tennis® has become one of the fastest growing fitness trends in the U.S., and now the program is expanding, with more benefits and services to providers so they can continue to bring a quality, fun, fitness-oriented tennis workout to more consumers.
Cardio Tennis® was a big part of the PTR International Tennis Symposium this past February in Orlando, FL.
Cardio Tennis® Manager Michele Krause was honored with the TIA/PTR Commitment to the Industry award and several members of the Cardio Tennis® National Speakers Team were present to help deliver morning TRX Cardio Tennis workouts. PTR teaching professionals also participated in a competition of Cardio Tennis® feeding skills.
After an inspirational talk from golfing great Gary Player, more than 125 leaders in the sports and fitness industry—including tennis industry executives—descended on Capitol Hill on March 7 to talk with members of Congress and their staffs about the issue of physical fitness. The event was the Sporting Goods Manufacturer’s Association 13th Annual National Health Through Fitness Day.
It’s a very simple message—“Play tennis!”—yet its impact throughout this industry can be huge. The new PlayTennis.com has soft-launched to consumers, with the full launch expected in May, as a site where everyone in the industry can send consumers and players to encourage them to get in the game and to play more tennis.