A great store environment, including display fixtures, lighting and outstanding displays, are essential to attracting shoppers to your specialty tennis retail store today, but they are only the beginning. Here are some tips to bring your store environment to life and help you create an “extraordinary” specialty tennis retail shopping experience!
City Sports today announced that it will open its 22(nd) retail location in New York City's financial district this Tuesday, March 26(th). Coming on the heels of the successful re-location of their Chestnut Hill store in Boston, MA, this newest store will mark City Sports' third location in New York City. Key highlights for this location will include a full service Racquet Sports department that will offer demo racquets and free stringing for City Sports Insiders.
Every two years the Tennis Industry Association releases its Cost of Doing Business Study for Tennis Retailers, providing this segment with key performance indicator benchmarks and other industry averages. Retailers who utilize the report have the opportunity to see where they are performing well against the rest of the retail landscape, as well as identify areas in which they may be able to improve their operations. This year's report is slated for an early March release and will available to Associate TIA Members and above.
According to a recent survey conducted by the National Retail Federation, over 70% of Americans are planning to adjust their spending due to the recent expiration of the payroll taxcut holiday. The taxcut holiday expiration will impact consumers take home pay by roughly 2%. For the average household income earning $50,000, that's a direct impact of $1,000 a year, and even more in households with higher annual incomes.
To help promote Tennis Night in America to retailers and the industry, we’re mailing BNP Paribas Showdown posters and copies of the “Parent’s Guide to Tennis” to tennis providers, especially in the metro NYC area, NJ and Connecticut. We encourage you to position the posters in high-traffic areas of your shop and consider offering a tie-in promotion with Tennis Night in America. The “Parent's Guide to Tennis” is a great tool to help inform parents of the 2012 rule change for 10 and Under Tennis and explain the benefits of starting kids off with the right sized equipment on smaller courts.
In each issue of RSI Magazine the TIA releases a "retail tip," to help provide tennis retailers with insight into how to make their businesses more productive, efficient, and profitable. Now, retailers can download the TIA Retail Tips Booklet, which collects all of the previous articles into a single document for quick and easy access to these great resources.
Are you ready for March 4? That’s an important day for tennis and for this industry. Here in the U.S., March 4 is “Tennis Night in America,” and across the globe, it’s “World Tennis Day.”
Washington, January 28, 2013 – The National Retail Federation released its 2013 economic forecast today, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 3.4 percent*, slightly less than the preliminary 4.2 percent growth seen in 2012. The subdued forecast comes on the heels of a holiday season that went head-to-head with Washington’s political wrangling over fiscal concerns, shifting consumers’ spending plans downward. In the end, holiday sales in 2012 grew 3.0 percent.
Having grown up and played tennis in the Pittsburg area, Kent Johnson was aware that there had never been much of a tennis retail presence. As a teaching pro, during lessons, people would ask him where there could buy tennis equipment locally. So Johnson decided to open Tennis Town, which occupies a 1,300-square-foot space in the Pittsburg suburbs.
Planning to grow your business and make money…can actually be fun! We are optimistic about the future of specialty tennis retailers in the U.S. This may seem odd considering we have pointed out in TIA Webinars the fact that retailing in America is in the midst of profound changes, and some industry observers are predicting that by 2020, half of all retail stores in the U.S. today will be gone.