“On Court with USPTA,” a series on Tennis Channel, will feature episodes of Cardio Tennis starting on Dec. 7 at 5 p.m. (Eastern). The episodes will include play-based and drill-based activities, including the six components of a Cardio Tennis session.
Plans are quickly falling into place for the 2015 TIA Tennis Summit/2015 Tennis Owners & Managers (T.O.M) Conference, both of which will be held in March in Indian Wells, Calif., at the Westin Mission Hills Golf Resort & Spa, during the BNP Paribas Open pro tournament.
The USTA will have new leadership in 2015, with former pro and longtime tennis advocate Katrina Adams nominated to assume the post of chairman, CEO and president on Jan. 1, 2015. She is slated to serve a two-year term, succeeding outgoing president Dave Haggerty.
Payment Alliance International (PAI), a leader in electronic payment processing solutions, is the Tennis Industry Association's newest strategic partner, specializing in merchant processing services. Now, TIA member companies, organizations and tennis businesses have access to a full suite of innovative and cost-effective merchant services and solutions.
Tennis Channel has complete coverage of the 2014 Barclays ATP World Tour Finals in London, Nov. 9-16. The network will feature more than 120 total hours of match coverage, with over 50 live hours, of the best-eight singles players and doubles teams of the 2014 season. The first tournament telecast airs at 7 a.m. ET, Sunday, Nov. 9, with the initial matches of the day.
The WTA Finals hit its attendance targets, with 129,000 spectators during the ten days of the tournament.
The tennis marketplace experienced some challenges through the first half of 2014, however, Q3 wholesale shipment results point to a brighter conclusion for the second half of the year.
Roger Federer and Grigor Dimitrov have signed to play in the BNP Paribas Showdown at Madison Square Garden March 10 which will once again headline a full day of nationwide activities as part of “World Tennis Day,” a global tennis participation effort. All events promote tailoring the game to players 10-and-under with smaller racquets, lighter balls and modified scoring.
The newest Supporting Member of the Tennis Industry Association (TIA) is Center Court Marketing of Austin, Texas, which was founded this year as a division of Workhorse Digital and combines 23 years of tennis industry experience with a team of digital and traditional marketing professionals.
In October, TIA Cardio Tennis Manager Michele Krause traveled to Shanghai, where she was invited to be a keynote speaker at the PTR China Symposium, held at the Shangai Racket Club.