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TIA Forming Retail Division

The TIA is working with retailers to create a TIA Retail Division with a mission that aims “to grow the economic vitality of tennis retailers and the sport of tennis through a unified effort involving all segments of the industry.”

Nov. 24 is Small Business Saturday!

Specialty tennis retailers, mark your calendars -- November 24, 2012 is the second annual Small Business Saturday! This national promotion supported and sponsored by American Express is offering a $25 statement credit for American Express card holders who make purchases of $25 or more at small businesses accepting American Express cards on Saturday, November 24, 2012.

National Youth Tennis Retail Promotion Underway

Plans are underway for more than 1 million racquet hang-cards displaying youth tennis equipment educational messaging to hit the shelves of mass merchants, chain sporting goods stores, and pro/specialty tennis retailers starting later this year and into 2013. These racquet hang-cards, which clearly define age appropriate equipment and will be placed on youth tennis racquets, are a part of the National Youth Tennis Retail Promotion currently being coordinated by the Tennis Industry Association, in conjunction with and support from the USTA.

Retailing 111: Special Effects

Store promotions around special events can bring a nice return on your investment.

Building retail store sales promotions around special events, such as product demonstrations, local tennis events, and national or international tournaments, are opportunities for specialty tennis retailers to create synergy and to make the combined marketing effort greater for the retailer than the cost — resulting in a higher return on your investment.

Attention Tennis Providers:Update or Add Your Information Now at GrowTennis.com!

With the soft launch of the PlayTennis.com consumer site, all tennis providers—teaching pros, facilities, retailers, tennis organizations and more—should go to GrowTennis.com now to update or add their information, so consumers can find them. It’s a free and easy way to help drive traffic to your business—and to help consumers get into the game and play more tennis.

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