Tennis providers can sign up now at RallyTheFamily.com to participate in the industry-wide “Rally the Family” campaign to increase tennis activity and interest in the sport. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green balls, shorter courts, shorter racquets and modified scoring.
New International Tennis Federation President Dave Haggerty is now part of the Tennis Industry Association's Global Council. In addition, Steve Simon, who became CEO of the Women’s Tennis Association (WTA) in October, is the newest member of the TIA Board of Directors.
As Cardio Tennis turns 10 years old, the “third way to play tennis” has reached some true milestones. While Cardio Tennis has grown to nearly 1.7 million participants in the U.S., the program has also been growing around the world and is now in more than 30 countries.
PlaySight, a tennis video and analytics company, has joined the Tennis Industry Association. As a new Tech Partner of the TIA, PlaySight creates a product that players, facilities, coaches and other groups in tennis can use to enhance and expand the tennis-playing experience.
The ATP and ATP Media, the broadcast arm of the ATP World Tour, announced that live match production at ATP World Tour Masters 1000 tournaments will be significantly increased from 2016.
This November and December, the USTA is spearheading the testing of “Rally the Family” messaging in selected markets across the country. The nationwide campaign is scheduled to roll out to consumers in March. Rally the Family focuses on tennis for all ages, using lower compression Red, Orange and Green tennis balls, shorter courts, shorter racquets and modified scoring, along with a focus on family spending time together in fun and healthy activities.
As we get closer to the end of 2015 and start getting ready for 2016, change is in the air for the world of fitness. While recent participation studies by the Sports & Fitness Industry Association (SFIA) indicate that the top five fitness pursuits in the U.S. are (1) walking for fitness, (2) running/jogging, (3) using a treadmill, (4) working out with free (hand) weights, and (5) using a stationary bike, there are some significant trends in fitness which are having a big impact on our approach to staying in shape.
Cardio Tennis, launched in 2005 by the TIA in conjunction with the USTA, now has more than 1.6 million Americans taking part in this successful health and fitness program.
The tennis industry and PHIT America are combining efforts to help promote the sport of tennis and increase physical activity throughout the country. Tennis facilities, tournaments, organizations, CTAs, teaching pros, etc. will soon be able to designate PHIT America as an official charity for their local tournaments and events.
Registration is now open for the 2016 Tennis Owners & Managers (T.O.M.) Conference, which will be March 23-25 in Miami during the Miami Open pro tournament. To register for the conference, and to take advantage of a discounted rate at the Hilton Downtown Miami and tickets for conference attendees to the Miami Open, visit TheTomConference.com.