PlayTennis.com—the single platform for all things tennis, designed to bring people into the game and keep them playing and connected to the sport—is up and running. Even though some of the site’s exciting features are still being fine-tuned, check out PlayTennis.com’s redesign, as the site continues to see increased use by both consumers and providers. As the industry pools its resources to spread the message about playtennis.com, more than 100 million potential consumers could be reached!
Like any business, you need to use all the tools you have to get ahead, including industry research, such as the recently released 2013 edition of the “State of the Industry” report. Here a few of the key findings of the report and what they may mean for tennis providers. (You’ll find more analysis of the research in a story in the upcoming July issue of Racquet Sports Industry magazine.)
To learn more about industry research and reports available, visit TennisIndustry.org/Research or email email@example.com.
SILVER SPRING, MD – June 12, 2013 – The medical profession has spoken about obesity. Now, it’s time for the general public to listen. Based on research conducted by PHIT America, the negative side effects of America’s inactivity pandemic are startling, yet true.
The PHIT America Alliance has created a new category to help support the health and fitness campaign. “Ambassadors” include grassroots influencers such as tennis teaching pros, fitness professionals, retailers, park & rec administrators, P.E. and school teachers or any individual who wants to help spread the word about PHIT America and healthy living.
Recently, the Tennis Industry Association re-launched PlayTennis.com to get more tennis players into the game and progress on the pathway to becoming frequent players. Accompanying the re-launch of the site is the introduction of an all-new industry initiative that is gaining support from retailers, manufacturers, and the USRSA—a "Tennis Tune-Up" campaign.
In the most recent USTA/TIA tennis participation study, the age demographic that saw the greatest percentage increase in 2012 was young players 6 to 11, which increased 13% from 2011. Clearly, messages about 10 and Under Tennis are reaching kids, their parents, and tennis providers—and all of that is having a positive influence in other industry segments, too.
Tennis director and former club owner Rick Vetter says it’s not rocket science: Fewer Courts + More Players = More Income. How do you put this formula into practice at your tennis facility? One of the most reliable answers is with 10 and Under Tennis, which brings more kids onto the court at one time. But there’s a bonus, adds Vetter: 10 and Under Tennis also helps you build your base of players for the future.
The USTA celebrated the refurbishment and creation of 10,000 youth-sized tennis courts in the U.S. as part of USTA’s commitment to First Lady Michelle Obama’s Let’s Move! initiative. A celebratory event, Court 10K, was held on March 19 at the Tamiami Tennis Center in Miami to commemorate the milestone.
In March, at meetings in New York City and Florida with retailers, manufacturers and the TIA Board of Directors, the idea of a “Tennis Tune-Up” and Restringing Campaign received widespread support as something that can help drive consumers to tennis retail stores.
In an effort to create even more cross-over between the tennis and fitness world, the TIA, which manages the Cardio Tennis program in the U.S. and internationally, has partnered with one of the leading fitness products and programs, TRX, to create the ultimate ball striking and calorie burning workout with power, strength, balance and flexibility components.