The first half of 2012 has been very active, laying the groundwork for new developments aimed at creating a more sustainable future for all involved in tennis. As the not-for-profit trade association supporting the growth and economic vitality of tennis, the Tennis Industry Association remains focused on our key strategic platforms laid out in 2011. Our main goal is to grow the game through cohesive efforts across the industry.
Tennis providers should make sure to visit the Cardio Tennis® booth at The Tennis Show in New York City on Aug. 24. Cardio Tennis has become one of the fastest growing fitness trends in the U.S., and in fact has been one of the fastest growing tennis programs in the country. Since its creation in 2005, there are now more than 1.3 million Cardio Tennis participants.
The USTA is leveraging its partnership with Nickelodeon, one of the largest cable TV networks capable of reaching children and their families, to promote and bring USTA Free Tennis Play Days to tennis sites across the country. These Free Tennis Play Days will be marketed as a part of and in conjunction with Nickelodeon's Worldwide Day of Play to be held on October 6 at Riverside Park in New York City, where the USTA's growing 10 and Under Tennis initiative will be featured.
With the consumer launch of the new playtennis.com, a web page has been set-up specifically for tennis providers to download free marketing material that they can use to help support the industry-wide effort and to stimulate growth for their businesses. Visit TennisIndustry.org/playtennis.
The Sporting Goods Manufacturers Association (SGMA) and supporters of physical education are applauding the U.S. Senate Appropriations Committee for taking a stand for physical education in schools. The committee approved $78.693 million for the Carol M. White Physical Education (PEP) Program in the U.S. Department of Education budget.
A select group of Cardio Tennis Authorized Providers have been chosen as "pre-launch sites" of the new Cardio Tennis - Get Fit Challenge! As a part of the new online Cardio Tennis Interactive experience, the Get Fit Challenge is designed to help participants get even better results, stay engaged with the program for longer periods of time, and increase the enjoyment of the health benefits associated with Cardio Tennis via an online web portal that tracks calories burned, participant activity, provides healthy eating guidance, and more.
Recently, Cardio Tennis Manager Michele Krause and members of the National Cardio Tennis Speakers Team delivered high-energy Cardio Tennis Training Courses in Canada and the San Francisco area to nearly 100 tennis professionals.
Cardio Tennis® has become one of the fastest growing fitness trends in the U.S., and now the program is expanding, with more benefits and services to providers so they can continue to bring a quality, fun, fitness-oriented tennis workout to more consumers.
The USTA has unveiled a new "icon system" for its growing 10andUnderTennis.com website, allowing tennis facilities and providers to enhance their consumer search profiles. The new icon system makes it easier for parents and consumers to easily identify what programs and services tennis providers are employing in their 10 and Under Tennis programming. Click here to view the new icon system for 10 and Under Tennis.
After an inspirational talk from golfing great Gary Player, more than 125 leaders in the sports and fitness industry—including tennis industry executives—descended on Capitol Hill on March 7 to talk with members of Congress and their staffs about the issue of physical fitness. The event was the Sporting Goods Manufacturer’s Association 13th Annual National Health Through Fitness Day.