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TIA Set to Launch New and Improved Website

TennisIndustry.org, the central information source for the tennis trade, has recently been redesigned and is set to launch in mid- to late-November. The new website not only focuses on providing specified content for the various segments of the industry, but it also consolidates much of the information that previously resided on ancillary sites hosted by the TIA—making TennisIndustry.org a true "one-stop shop" for industry information.

Cardio Tennis Continues to Grow, Benefiting Consumers and Providers

TIA Cardio Tennis Manager Michele Krause just finished running an afternoon of Cardio Tennis sessions at the grand opening celebration of the Montgomery TennisPlex in Boyds, Md., outside of Washington, D.C. She finally has a moment to relax before heading to California for the USPTA World Conference, where she and some of the National Cardio Tennis Speakers Team members will put on morning clinics for the attendees and offer a presentation to USPTA pros.

Make Money with Cardio Tennis

Since its inception in 2005, Cardio Tennis has become one of the most popular programming options for tennis facilities and clubs throughout the country, and internationally. In only 7 years of existence, the Cardio Tennis program has grown to over 1.3 million participants in the United States, is being delivered in over 30 countries, and Tennis Australia, the national governing body of tennis "down under," has signed an affiliate agreement to use the program as a key participation driver in their country. Learn how you can quickly get started with the program by visiting CardioTennis.com today!

Cardio Tennis Continues to Grow 'Down Under'

According to a recent consumer research study commissioned by Tennis Australia that focuses on its effort to grow participation in the country via Cardio Tennis, the program has "clearly succeeded in its launch objectives." The study, which was conducted by First Point Research and Consulting on behalf of Tennis Australia, was aimed at understanding how "the program [Cardio Tennis] has delivered against the expectations of participants and the broader target." In 2012, Tennis Australia launched the Cardio Tennis program at the Australian Open as a part of its efforts to grow participation in the game throughout the country.

USTA Player Development launches 10 and Under Tennis Videos

From USTA Reports -- United States Tennis Association (USTA) Player Development announced the release of 10 and Under Tennis Competency video resources to provide coaches, players and parents with a source on fundamental guidelines and skill proficiencies that young players, ages 10 and younger, should learn prior to progressing from one play format to the next.

 

10 and Under Tennis Dashboard & TIA Research Tracking Success of Initiative

As the 10 and Under Tennis/Youth Tennis Initiative continues to roll out, both the USTA and TIA have employed various monitors to track its progress. The USTA’s “10 and Under Tennis Dashboard” keeps tabs on participation aspects of the initiative, among other measures, while the TIA is tracking manufacturer shipments of red, orange and green balls. (These metrics are available on the TIA's website at TennisIndustry.org/Dashboard.)

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